See the Harry Potter starlet in her third and final campaign for the Fair Trade fashion brand
The first shot from Emma Watson‘s latest People Tree collection has been released – her last for the Fair Trade fashion brand.
Having collaborated with the company for two previous seasons, the actress stars in the new Spring/Summer 2011 ad campaign – which she once again also lent her design talents to.
One of the few actresses to successfully make the transition from film to fashion, the 20-year-old has been fully committed to her partnership with the ethical clothing company – even making a trip to Bangladesh to follow the production process.
Aimed at the brand’s Youth market, the latest collection seems to show a more mature side to the world-famous actress – if this sneak preview shot is anything to go by.
‘I designed the collection last year after I’d started university in the US,’ Emma explained.
‘Safia, People Tree’s founder, and Misato, People Tree’s designer, came out to work with me in Rhode Island. Together we decided on all the colours, fabrics, shapes and craft skills,’ she continued.
‘Most of all, we took care to design a really wearable collection that truly celebrates the traditional skills of People Tree’s Fair Trade groups around the world.’
The full spring/summer collection will officially launch on 28th February to coincide with Fairtrade Fortnight.
What do you think of the new campaign image? Will you be supporting Emma’s final Fair Trade collection? Let us know your thoughts in the comments box below!