The Harry Potter leading lady strikes a pose in the ethical brand's latest line
The Harry Potter leading lady visited the slum homes of garment workers, to follow the collection during the production process.
She commented: ‘Following my summer collection for People Tree I wanted to visit Bangladesh to see the difference Fair Trade makes. The contrast between the slums in Dhaka (the capital of Bangladesh) where the people who work in the garment factories live and Swallows (the Fair Trade community supported by People Tree) was all too apparent.
‘I still find it hard to convey what Fair Trade means to those producing our fashion — it’s just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children,’ she added.
Although Emma wasn’t involved directly in the design process of the youth collection, she did input on Fair Trade fabric choices: ‘I wasn’t centrally involved in the design of this collection, I had great fun in helping People Tree select some gorgeous Fair Trade textiles.’
WATCH Emma in Bangladesh, plus a sneak peek behind the scenes on her shoot below: