This is the colour you should be wearing according to Pinterest

Even the Duchess of Cambridge is wearing it

colour pinterest
(Image credit: Rex Features (Shutterstock))

Even the Duchess of Cambridge is wearing it

With everyone from Rosie Fortescue to Emily Ratajkowski wearing white dresses, you’d think that was the most popular colour of the summer right? Especially with this wonderful (or awful depending on which way you’re looking at it) heatwave we’re having.

Well it turns out it’s not. Nor is it red, proven to be the colour you need to wear #win at life.

Instead, the colour everyone is wearing right, according to Pinterest at least, is none other than millennial pink.

According to Pinterest, search for the colour has gone up a huge 30% since the beginning of the year, cementing its status as THE colour of the season.

If you drill it down a bit, the results are even more impressive. Pink dresses have seen a 60% increase in saved pins, pink skirts a 70% increase, pink coats are up by 25% and pink trainers are also up by 55%.

But it’s not just clothes either, beauty trends are getting a look-in too, with people pinning ideas for pink hair, pink lips and even pink nails. Because why wouldn’t you?

The real surprise though is bathrooms. Pink bathrooms have seen an increase in 140% in saved pins - which we should've seen coming with people’s love of Instagrammable toilets. But still.

We really can’t see pink going anywhere any time soon. It turns out people really are seeing ‘la vie en rose’.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.