The future of fashion week this year has been up in the air, due to the ongoing global pandemic, however we are starting to get a bit of clarity regarding the September shows.
Paris Fashion Week will be going ahead with a mix of physical and digital shows - although Saint Laurent has announced it will not join the schedule. Over in Milan, Gucci creative director Alessandro Michele also announced he would be taking a slower and more sustainable approach to his collections.
Now the British Fashion Council has announced that London Fashion Week will be going ahead, running from Thursday 17th to Tuesday 22nd September.
It will take on a similar format to PFW, with a mix of physical shows (under government social distancing guidelines) and digital events, with the full schedule to be announced at a later date.
Similarly to the last digital fashion week earlier this summer, it will invite both menswear and womenswear designers to take part in its gender-neutral space.
A statement from the BFC read, 'The digital LFW platform will continue to host exclusive multimedia content and will be available to both a consumer and trade audience, enabling collaboration and bringing together fashion, culture and technology.'
While Burberry has already announced it will host an outdoor experience, other big names such as Victoria Beckham and Preen have yet to announce their plans.
Stay tuned for further updates later this summer.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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