Lana Del Rey confirmed as the new face of H&M

Sultry singer Lana Del Rey has been unveiled as the new poster girl of high street chain H&M

After weeks of speculation, it's been confirmed that Lana Del Rey is indeed the new face of H&M.

The sultry singer has been unveiled as the global poster girl for the Swedish high street giant's autumn 2012 ads, with a second campaign planned for winter.

In the pictures, Del Rey – real name Elizabeth Grant – can be seen wearing a fluffy pink jumper and pastel-hued skinny jeans as she stares at the camera with that famous moody pout. Statement drop earrings, '60s-inspired make-up and backcombed hair complete the look in the ads shot by Dutch photography duo Inez van Lamsweerde and Vinoodh Matadin.

Donald Schneider, H&M's Creative Director, told WWD: 'The mood is very LA noir. It’s inspired by our fall collection.'

H&M S/S 2012 IN PICTURES

As well as the ads, it's been revealed that the American songstress has recorded a cover of the '60s hit Blue Velvet for a minifilm, which will launch on the H&M website on 19th September, with an edited version used in TV ads to kick off the new season.

The H&M campaign is the latest in a string of fashion coups for the singer, who has been embraced by the fashion world. Tracks such as her huge hit Video Games have regularly been used to soundtrack catwalk shows for the likes of Christopher Kane and Emilio de la Morena, and Mulberry recently gave her the honour of naming one of their bags after her – the hugely popular Del Rey.

The singer follows in the footsteps of Georgia May Jagger, Selma Blair and, most recently, British actress Imogen Poots, who have all fronted H&M campaigns.

What do you think of Lana Del Rey's first modelling job? Do you like the ads? Are Lana and H&M a good match? Tell us in the comments box below...

SEE LANA DEL REY PERFORMING AT ISLE OF WIGHT FESTIVAL 2012

SEE LANA DEL REY PERFORMING AT RADIO 1'S HACKNEY WEEKEND

H&M S/S 2012 IN PICTURES

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