Back in December, H&M announced it was collaborating with New York's most famous fashion icon, Iris Apfel, for a new collection to celebrate her 100th birthday.
The beloved fashion muse has been serving up her unique style for decades, and is particularly known for her love of colour and prints, statement jewellery and those trademark oversized glasses.
Iris is also a self-made businessperson, interior decorator and fashion designer in her own right. The Iris Apfel x H&M collection pays homage to her eccentric style.
Now the wait is almost over, since the collection launches tomorrow, and I can't wait to shop it.
As you can gather from the images, it will include coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses, featuring a mix of textures, interesting cuts and patterns.
For a woman who loves her chunky jewellery so much, it would be a crime not to have accessories in the mix, and rest assured, there will be. Expect a jewellery and accessory line 'designed to complement the wardrobe'. They will take inspiration from Iris’s layered look, and take their cue from many themes including plants, animals, and treasures from another world.
All materials used in the collection are recycled, or more sustainably sourced and each garment and accessory has been made with circularity in mind.
Iris Apfel says, 'I think H&M is fabulous and they are absolute pioneers in their field – which I love! I love doing high style at affordable prices, which H&M has mastered!'
The collection ranges from £19.99 to £299.99 and is very likely to sell out fast, if past collabs are anything to go by, so do set your alarm clocks ready for tomorrow.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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