Hint: A lot
When Meghan Markle finally stepped out in her Givenchy wedding dress, that’s all anyone could talk about (well, that and the sweet thing Harry whispered at the altar), and while we know roughly how much her dress cost to make, you’ll be surprised to hear that the couture brand made quite a significant amount from social media coverage alone.
According to Influencer DB, an end to end influencer marketing software, the different fashion brands worn by Meghan at the wedding, as well as their designers, made well into the six figure sums following the big day. Plus, celebrity wedding guests like Priyanka and Oprah also helped brands trend on Instagram. Here’s a breakdown.
@givenchyofficial racked in $2,948,167 (£2.2m) in earned media coverage, was mentioned 3002 times on Instagram and generated 12,234,710 likes. This was a result of designing Meghan’s dress.
@stellamccartney generated $2,046,806 (£1.5m) in earned media coverage, was mentioned 1840 times on Instagram and generated 9,605,198 likes. This was a result of designing Oprah, Amal, and Meghan’s evening dress.
@clarewaightkeller earned $1,690,340 (£1.2m) in media value, was mentioned 827 times, and generated 8,907,933 likes as a result of designing Meghan’s dress.
@mrkimjones who dressed Beckham earned $537,024 (£401k) in media value, was mentioned 87 times on Instagram and generated 2,717,729 likes.
@philiptreacy designed hats for Kitty Spencer, Oprah, Sarah Rafferty and HRH The Duchess of Cornwall which resulted in $507,358 (£378k) in earned media, was mentioned 148 times and accumulated 5,143,943 likes
@dior generated $444,065 (£331k) in earned media value, along with 340 likes, 1,737,528 likes and dressed Beckham
@viviennewestwood who dressed Priyanka Chopra earned a media value of $417,114 (£311k), 176 Instagram mentions and, 2,253,209 likes
@mimicuttrell who styled Priyanka Chopra earned $324,081 (£242k) in media value, also generated 157 mentions which resulted in 1,286,567 likes
@alexandermcqueen accumulated $271,222 (£202k) in earned media value, while being mentioned 204 times, and generating 1,757,400 likes for dressing Kate Middleton