Duchess of Cambridge loves J Brand!

Kate has worn has trusty skinny J Brand jeans on four separate occasions during her Canadian tour to date

The Duchess of Cambridge has the midas touch when it comes to fashion, so we can expect big things for J Brand, after she's worn the label's skinny jeans four times in so many days.

Kate has donned the label's dark blue 811 skinnys on four separate occasions during her first overseas trip as a royal, calling on them every time a more laidback ensemble has been required.

On Monday, she gave them their debut, as she took on hubbie Prince William in the Dragon Boat race. That very same day, she changed into a trench and wedges to watch a Canadian rescue team in action, but kept on the super-slim denims.

On Tuesday, the jeans were back, this time teamed with an olive button-front shirt and boat shoes for a trip to Lake Blachford. Yesterday, she wore her failsafe skinnys to visit the widfire devastated town of Alberta and gave them their most dressed up incarnation, teamed with a blazer and ruffle-front blouse.

And Kate is in very good company when it comes to her jeans choice - the label is a firm favourite with a host of A-list style stars, including Kate Moss, Katie Holmes and Jessica Alba.

If the Middleton style effect is anything to go by, we'll expect sell-out status imminently....

KATE & WILLIAM'S TOUR IN PICS

BUY J BRAND 811 JEANS HERE