See Crocs shoes like you've never seen them before, as a high-end collection launches for SS14. First pictures this way...
Crocs shoes are shedding their status as the most love-or-hate footwear in fashion, as they launch a new high-end collection.
Gone are the multi-coloured, perforated styles we all know, and erm, recognise, making way for a front row-ready look.
The Stefano Furiani Collection introduces a selection of sky-high heels, wedges, flat pumps and ankle-strap styles for Spring Summer 2014, with Perspex detailing and two-tone hues creating an unrecognisable finish.
‘Our vision is to set new expectations in product creation using mixed materials in unexpected ways, but inspiring ways,’ Furiani, also the research and development director for Crocs Italy, told WWD.
‘The Furiani line is curatorial footwear – product with clearly defined and coherent contemporary art themes [coupled with] true innovation and artistic impact.’
Still loved by many sensible shoe fans, the existing Crocs collection now boasts over 300 styles, which are sold in around 90 different countries.
Instead of topping up the Colorado-brand’s in-store and online ranges, the new styles will be sold through 30 different retailers. Acting as a definitive separation from the existing designs, there really is no telling the new shoe from its signature sister styles.
But is that enough to make you champion the new Crocs collection?