Credit crunch chic helps Peacocks double online sales

Peacocks announces record profits thanks to its £14 LBD

High street fashion chain Peacocks has announced record profits, thanks to its £14 LBDs and £8 pencil skirts - proof that we are finally getting our head around credit crunch chic.

The recession-friendly store revealed that its online sales had increased by 108% over the last year.

The skyrocketing profits have been taken as a clear sign that as the recession hits people are still enjoying a spot of shopping, but instead of frivolously throwing money away, are on the hunt for that perfect bargain.

By far the best sellers are the classic shift LBD, priced at £14, and Peacock's super-flattering black pencil skirt.

Among the other top buys, are the nautical stripe boyfriend cardigan, £12, the sheer ruffle top, £12 and the black chiffon gypsy dresses, £18.

'Our customers are showing an increased confidence in shopping online,' Tim Bettley, the managing director said.

'The growth in our online sales is encouraging, supporting predictions that e-commerce will experience further growth in 2009.

'In support of this trend, we are committed to developing and expanding our online range.'

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