This is why celebs are getting t-shirts delivered in pizza boxes

It's all for a good cause

Penny Goldstone
By Penny Goldstone
published

It's all for a good cause

If you follow some of your favourite celebrities on Instagram - say Kim Kardashian, Kris Jenner, Nicki Minaj to name a few - then you'll have noticed they've been getting interesting deliveries, in the form of pizza boxes.

But don't be fooled, they didn't get a pepperoni delight (although that would be the second best thing), but instead, inside was a DKNY t-shirt entirely personalised with their personality traits.

Kim's for example was 22% no f***s, 34% North & Saint & Chi, 17% that butt tho, 17% boss and 10% *ugly cry*, while Nicki's was part queens, pink, bars and also no f***s.

Intrigued? It's all part of this season’s 100% DKNY campaign, which celebrates diversity, inclusivity and all the little things that make you, you…

500 bespoke fully customisable tees were delivered to celebrities and influencers, which were hand delivered in black DKNY pizza boxes, including Ireland Baldwin, Shanina Shaik, Martha Hunt, Cindy Crawford, Alicia Keys and Emily Ratajkowski.

Want to get involved too? You can get your own customised tee on the online DKNY pop-up store, which is open until 21st December.

Then simply share a snap of it on your Instagram, tagging @DKNY and #IAMDKNY, and your design will be shared too.

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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