'Oh, this isn't a bag...'
A bit of context for you: Sarah Jessica Parker stars in the new campaign for the iconic bag, alongside influencers Caroline Daur, Natasha Lau, Ebonee Davis and Melissa Martinez.
In the heavily SATC-inspired video, Caroline falls in love with a purple sequin baguette in the shop window at Fendi on Madison Avenue (kind of missed a trick by not saying ‘Hello, lover’ but I’ll let that one slide), and tells her friends all about it over brunch.
They tell her she needs to buy it, and they immediately take their Fendi-clad selves to the store, only to be told it has just been sold, so they run out onto the street after the customer.
Lo and behold, there goes SJP aka Carrie, carrying the bag. They cry, ‘Ma’am, I need that bag!’ and she turns around and completely schools them with one simple phrase.
‘Oh, this is not a bag… it’s a baguette,’ she says, before turning around with a swish of her hair and walking down the New York City sidewalk like she bloody owns it. Damn.