'Oh, this isn't a bag...'
A bit of context for you: Sarah Jessica Parker stars in the new campaign for the iconic bag, alongside influencers Caroline Daur, Natasha Lau, Ebonee Davis and Melissa Martinez.
In the heavily SATC-inspired video, Caroline falls in love with a purple sequin baguette in the shop window at Fendi on Madison Avenue (kind of missed a trick by not saying 'Hello, lover' but I'll let that one slide), and tells her friends all about it over brunch.
They tell her she needs to buy it, and they immediately take their Fendi-clad selves to the store, only to be told it has just been sold, so they run out onto the street after the customer.
Lo and behold, there goes SJP aka Carrie, carrying the bag. They cry, 'Ma'am, I need that bag!' and she turns around and completely schools them with one simple phrase.
'Oh, this is not a bag... it's a baguette,' she says, before turning around with a swish of her hair and walking down the New York City sidewalk like she bloody owns it. Damn.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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