#BalmainArmy: From Kim Kardashian And Kendall Jenner, to Sophia Loren and Brigitte Bardot everyone's wearing Balmain.
It’s Balmain day at Paris Fashion Week! As designer Olivier Rousteing presents his SS17 vision, we’re taking a look at why the A-list have always loved this label…
From Brigitte Bardot to Sophia Loren, every IT girl on the 1950s and 1960s fashion scenes asked the original Mr Pierre Balmain to kit out their wardrobes with powerful, feminine silhouettes.
Six decades on, and current creative director Olivier Rousteing is doing exactly the same for their modern day counterparts.
Rousteing’s design are the go-to of young Hollywood, and you’re unlikely to see him at a party without his model muses close behind. Balmain’s collaboration with H&M confirmed Kendall Jenner, Jourdan Dunn and Gigi Hadid’s places firmly in Rousteing’s fashion fold.
The rest of the Kardashian clan are no stranger to the designer’s front row – it wouldn’t be a Balmain show without Kim Kardashian-West.
The 35-year-old has undoubtedly been one of the label’s biggest fans, since 2009, and is the proud owner of a closet full of its fiercely embellished, hourglass armour dresses. She famously wore a $20,000 rose embroidered dress by the label to her lavish Parisian hen do and also starred in Balmain’s SS15 campaign alongside husband Kanye West.
Keeping things in the family is a common theme of Balmain’s campaigns, as the brand’s recent iconic Mario Sorrenti shot campaign for Autumn Winter 2015 proved. It featured Gigi and Kendall alongside their siblings, Bella Hadid and Kylie Jenner, as well as Joan and Erika Smalls, and brothers Armando and Fernando Cabral.
The label is a red carpet favourite, especially come awards season. In 2009, Penelope Cruz won the Best Supporting Actress Oscar in a vintage confection and Sasha Fierce herself, Beyonce, scooped three Grammys in a Balmain mini in 2015.
Brigitte Bardot paid a (then very) handsome £1000 to wear a Pierre Balmain original back in 1956, while Sophia Loren put the label on the silver screen in 1960, when she wore a stunning ballerina dress in The Millionairess.
Now, from Gwyneth Paltrow to Rosie Huntington-Whiteley, everyone in Hollywood wants to be a part of the #BalmainArmy.
Take a look through the gallery to see all of the stars who love Balmain’s designs.

Kim Kardashian in Balmain, 2015

Kim Kardashian wears Balmain, 2015

Cheryl Cole Wears Balmain, 2015

Naomi Watts Wears Balmain, 2015

Cheryl Cole Wears Balmain, 2015

Kylie Jenner Wears Balmain, 2015

Emily Ratajkowski Wears Balmain, 2015

Kim Kardashian Wears Balmain, 2015

Taylor Swift Wears Balmain, 2015

Kendall Jenner Wears Balmain, 2015

Kylie Jenner Wears Balmain, 2015

Scarlett Johansson Wears Balmain, 2015

Blake Lively Wears Balmain, 2015

Jourdan Dunn Wears Balmain, 2015

Kendall Jenner Wears Balmain, 2015

Rosie Huntington-Whitely Wears Balmain, 2015

Kim Kardashian Wears Balmain, 2015

Naomi Campbell Wears Balmain, 2015

Suki Waterhouse Wears Balmain, 2015

Beyonce Wears Balmain, 2015

Kim Kardashian Wears Balmain, 2015

Miley Cyrus Wears Balmain, 2014

Alessandra Ambrosio Wears Balmain, 2014

Rosie Huntington Whiteley Wears Balmain, 2014

Kim Kardashian Wears Balmain, 2014

Kim Kardashian Wears Balmain, 2014

Rosie Huntington Whiteley Wears Balmain, 2014

Juno Temple Wears Balmain, 2014

Karlie Kloss Wears Balmain, 2014

Rosie Huntington Whiteley Wears Balmain, 2014

Kendall Jenner Wears Balmain, 2014

Jourdan Dunn Wears Balmain, 2014

Kim Kardashian Wears Balmain, 2014

Kim Kardashian Wears Balmain, 2014

Kim Kardashian Wears Balmain, 2014

Kendall Jenner Wears Balmain, 2014

Kristen Stewart Wears Balmain, 2012

Kim Kardashian Wears Balmain, 2012

Kim Kardashian Wears Balmain, 2012

Ciara Wears Balmain, 2012

Alessandra Ambrosio Wears Balmain, 2011

Elizabeth Olsen Wears Balmain, 2012

Kristen Stewart Wears Balmain, 2011

Emma Watson Wears Balmain, 2011

Kate Moss Wears Balmain, 2011

Jessica Alba Wears Balmain, 2010

Zoe Saldana Wears Balmain, 2010

Kate Beckinsale Wears Balmain, 2010

Sienna Miller Wears Balmain, 2010

Jennifer Lopez Wears Balmain, 2010

Diane Kruger Wears Balmain, 2009

Rihanna Wears Balmain, 2009

Blake Lively Wears Balmain, 2009

Beyonce Wears Balmain, 2009

Kim Kardashian Wears Balmain, 2009

Kim Kardashian Wears Balmain, 2009

Beyonce Wears Balmain, 2009

Kylie Minogue Wears Balmain, 2009

Penelope Cruz Wears Balmain, 2009

Victoria Beckham Wears Balmain, 2009

Kate Moss Wears Balmain, 2009

Sarah Jessica Parker Wears Balmain, 2009

Kate Winslet Wears Balmain, 2008

Kate Hudson Wears Balmain, 2008

Gwyneth Paltrow Wears Balmain, 2008

Diane Kruger Wears Balmain, 2007

Carmen Kass Wears Balmain, 2001

Erin O’Connor Wears Balmain, 2000

Josephine Baker Wears Balmain, 1950s

Sophia Loren Wears Balmain, 1960
