Beyoncé stars in an a very personal campaign video to mark the launch her latest Ivy Park collection for Topshop.
Beyoncé's second Ivy Park for Topshop leisure wear finally landed in stores last week, just in time for Autumn and much to the delight of the Beehive.
To celebrate the launch and show us all how to wear the Autumn Winter collection in Bey-approved style, Topshop have just released a new shoot starring Queen B herself.
The Flawless singer models matching high-tech leggings and a short sleeved crop top in a shot where she literally bends over backwards to show us how practical the new line in.
In the second campaign shot she shows off a look to take you from gym to the streets - a cool camo hoodie which she wears off the shoulder to show off the statement Ivy Park branding on her ribbed asymmetric crop top.
The mum of one also shows off her moves - and the more goods from the new collection - in a promotional video. It features a voiceover from the mum of one, with a little advice on how to push your body to the limits.
'When I'm about to give up, I picture the one person I love more than anyone,' she explains. 'I picture them wherever they are in the world and I imagine myself running towards them.'
Cue some footage of Blue Ivy looking utterly adorable playing in the park with her dad, Jay-Z. 'I see their face and they're running and cheering and they're so proud of me and shouting my name. And I make it to the end. I push past the pain and find love.'
So there you have it - next time you're tempted to ramp down the resistance on your next spin class, think of your loved ones, and maybe channel Bey a little too, for good measure.
As well as the pieces modelled by Beyonce, the Autumn Winter collection sees key pieces like bodies, track leggings and tank tops, and more fashion-forward cut-away tank tops and joggers updated in cool colour block, denim and camo print.
New high-tech fabrics mean your activewear will breathe through even the most intense workout, while oversized puffa jackets, knits, long sleeve bodies and ribbed joggers have been added to the collection to make it easy to layer up in Ivy Park.
Accessories start at £8, and gymwear is priced from £16. Shop the collection online at Topshop.com, Net-a-Porter.com and in store now.