Every key piece of Ivy Park, revealed...
Beyoncé's new athletic fashion line, Ivy Park, is landing in stores tomorrow, and we can finally reveal her entire lookbook, plus all the pieces in the range.
Formed of 200 pieces (we've picked our top 20 in the gallery above) the new brand's debut includes clothing, footwear and accessories across dance, fitness and sports categories - all with a focus on high fashion. There's even a haute netball skirt because, as Bey sings in her track Move Your Body, 'a little sweat never hurt nobody.'
The first pictures, and the name of the label were both announced a few weeks ago - lifting the lid on the project Queen Bey has been working on since last autumn. And we have to say, too, Bey looks fit, in all senses of the word, in the below debut promo images.
The above body, priced at £30, has to be one of our favourite piece in the collection, but with prices for the whole offering starting at £14, and available to buy from Topshop, Selfridges and Net-A-Porter, there really is something for everyone.
The collection was originally announced back in December, when the First Lady of pop announced that she was joining forces with Topshop to collaborate on a new activewear label. The 50/50 joint venture company, called Parkwood TopShop Athletic Ltd., was then established.
All images: Ivy Park Instagram and IvyPark.com
Promoting body confidence for young women, and trying to get more girls playing more sports, Beyonce's goal with the line is that we can all be sporty and look stylish doing so, just like she does.
Topshop boss Sir Philip Green is keen to stress that this isn't just another celebrity collaboration, but the launch of a new stand-alone fashion brand. 'This is not a collaboration. This is about building a brand and building a business - a separate, proper business, with separate overhead and a separate office,' he told WWD of the launch.
'When she was in London in February [2015] we arranged to get together. We started talking generally, about doing something together. We've been looking at that [athletic] sector for a while. It's something we need to be in. Based on what she does, how she works out, the conversation got into that category. We started getting into a proper conversation in May or June, as to how it would work. It took six or eight weeks to put a deal together. On Friday, Beyoncé came to our office for the last piece of the jigsaw puzzle.'
The fashion powerhouse also confirmed that he and Beyoncé had planned to hire someone to run the business, as well as a creative director, and two designers — one sports-related who understands the technical aspect of workoutwear, the other, a fashion designer. Their partnership, it's clear, has been a success as Bey's collection has equal levels of sportiness, style and sass - the key ingredients for a fashion hit, we'd say.
Are you excited for the launch of the collection? Let us know @marieclaireuk