And how you can get involved...
Coronavirus has changed life as we know it. Schools have closed, exams are being cancelled, music festivals are being postponed and everyone is still being encouraged to socially distance themselves and spend more time in their homes.
It is undoubtedly a scary time and with the supermarket aisles near empty, little to no people on the streets and a constant stream of speculative news, it’s hard not to get bogged down in it all.
However, kindness is a powerful tool, and in the midst of the coronavirus outbreak, people seem to be looking out for each other more than ever.
Marie Claire has launched the #InThisTogether campaign, sharing feel good stories, top tips if you’re working from home, ways to relieve corona-crisis anxiety and how you can take action with acts of kindness. Next in our campaign is the feel-good initiatives to have come out of the crisis.
Here are some of the most positive initiatives to come out of the coronavirus outbreak…
1. Blooming Heroes
What is it?
The mood-boosting power of flowers is well documented, but now, more than ever, we’re looking to these blooms to give us a much needed boost in these uncertain times. The Blooming Heroes campaign is making flower power a reality, by joining forces with some of the UK’s most loved florally creative businesses to raise money and support for our frontline heroes.
Each Friend of Blooming Heroes has devised their own way to support and fund-raise for the National Emergencies Trust and NHS Combined Charities COVID-19 Appeal, with ideas ranging from sponsoring a posy of flowers to be presented to an NHS worker to Fiona Fleur’s ‘Floral Flat White’, where you can donate the cost of your usual ‘commute coffee’ to fund a morale-boosting bouquet of flowers for key workers across London during COVID-19.
How can you get involved?
Simply head to the Blooming Heroes website to find out about all the different initiatives, and how you can help support this floral force for good. Don’t forget to follow them on Instagram @BloomingHeroes.UK for more inspiration.
2. Save with stories
What is it? Save with Stories is a US Instagram campaign, aiming to help children learn amid the school closures. In partnership with Save the Children and No Kid Hungry, the online campaign sees people filming themselves reading children’s books and uploading them to Instagram. Among the names so far are Ellen DeGeneres, Natalie Portman, Gal Gadot, Reese Witherspoon, Brie Larson and Margot Robbie.
How can you get involved? There are many ways to show your support. You can follow Save with Stories on social media, donate via Save the Children and No Kid Hungry, or if you want to keep the campaign moving, you can make your own video of yourself reading a children’s book and upload it to social media with the hashtag.
3. The postcard #viralkindness campaign
What is it? The viral kindness postcard campaign encourages people across the world to look after their neighbours. The printable form spread across the internet after some recipients shared their gratitude on social media. It essentially encourages everyone to fill in the form with their contact details and distribute it among their neighbours offering to help if they are struggling amid the corona crisis.
How can you get involved? You can either print out this template or write out your own postcards and post them through your neighbours’ letterboxes offering help. Also, just by sharing the idea on social media, you can make it go further.
4. The WhatsApp group movement
What is it? The WhatsApp movement is seeing social media users encouraging each other to share their phone numbers with neighbours in order to start a neighbourhood WhatsApp group in case someone nearby is self-isolating and needs help.
How can you get involved? Start your own street WhatsApp group to check in with neighbours and help those self-isolating. Much like most of the initiatives on this list, even sharing the idea on social media will help it go further.
5. Supermarkets’ dedicated shopping hours for vulnerable people
What is it? Supermarkets up and down the country, from Sainsbury’s to Waitrose, have created a dedicated time slot for the elderly and vulnerable to shop. This is to create a less scary shopping experience and to ensure that everyone has the same access to the products on the shelves.
How can you get involved? Share the idea and make sure that any elderly or vulnerable people around you are aware.
6. Help for NHS staff
What is it? Companies across the country have been showing extra support to the hardworking NHS staff. Upon showing their ID, NHS staff can get free hot drinks at Pret-A-Manger among other chains, free accommodation at various hotel chains across the country and complimentary haircuts at a number of London salons.
How can you get involved? Spread the love, share the stories on social media and make sure any NHS workers you know are aware.
Let’s keep spreading the love.