And it’s hilarious.
Blake Lively made news this week, surprising us all with some very unusual Instagram activity.
The Gossip Girl star deleted her entire feed earlier this week, with the sudden move coming after an eerie set of images were uploaded to the account.
The feed, boasting over 20 million followers, is now completely blank aside from a trailer for her new film, A Simple Favor.
And in an even weirder move, Blake has unfollowed everyone she had previously – even her husband Ryan Reynolds – now only following 38 people – all girls named Emily Nelson, which we’re assuming is the name of her character in the thriller film.
No, the 30-year-old’s account hasn’t been hacked, this seems instead like a publicity stunt for A Simple Favor, keeping in tone with what we know of the film so far, as Blake plays a woman named Emily (presumably with the last name Nelson) who suddenly goes missing.
Despite the unfollowing being a stunt, her husband Ryan Reynolds still has a lot to say about it, opening up about his wife’s Instagram activity in a recent interview with Smallzy while promoting Deadpool 2.
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‘It definitely stings,’ the 41-year-old actor joked. ‘It’s a terrible way to find out that I’ve been kicked out of the house, to be honest. Absolutely terrible. I don’t know where rage like that comes from.’
When asked what their children think of the controversial Instagram activity, Ryan replied, ‘If I told them: “Mummy unfollowed Daddy on Instagram,” my child would just fart and walk away.’
These two! We can’t wait for the film to come out in September.