Jay Z is collaborating with department store Barneys New York on an 'immersive gallery space' filled with the rapper's exclusive products, designed with his favourite labels
Jay Z is collaborating with department store Barneys New York on an ‘immersive gallery space’ filled with the rapper’s exclusive products, designed with his favourite labels.
The mogul is following in the footsteps of Lady Gaga – who worked on a ‘Gaga’s Workshop’ Christmas campaign with the store last year – to create the BNY SCC Gallery (Barneys New York and Sean Corey Carter) for the department store.
Jay Z‘s collaboration with the luxury retailer is titled ‘A New York Holiday’ and will feature limited-edition products that Jay Z designed with labels including Moncler, Rick Owens, Balmain, Stutterheim, Balenciaga, Proenza Schouler and Lanvin.
The gallery-style space and store windows will combine Jay Z‘s penchant for fashion, art and his hometown of New York and will feature luxe gift items like a black leather Balenciaga backpack, a cashmere blanket by The Elder Statesman, a Shawn Carter by Hublot alligator and yellow gold watch and Hoorsenbuhs’ 18-carat gold knuckleduster ring, all in a muted palette of black, ivory, silver and gold.
‘With this project, Barneys New York and I were able to take the slickness, energy and innovation of New York City and translate that into quality, timeless pieces,’ Jay Z told WWD.
‘Everything that encompasses ‘A New York Holiday’ – the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery – represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.’
Swedish brand Stutterheim – who designed a mac with gold buttons for the range – has chosen this project to launch its first collaborative effort, Stockholm-based Alexander Stutterheim told WWD.
‘This is my first collaboration, as my rain project is quite new. Initially, I had intended for it to remain a solo project because I did not want anything to compromise my ideas and design, but I have always appreciated Jay Z’s unique creativity.
‘He also seems like a nice person, husband and father, which is just as important to me,’ the designer added.
The collection will be in stores and online from 20 November to 3 January, with 25 per cent of the proceeds going to Jay Z‘s Shawn Carter Scholarship Foundation, which turns 10 this year.
Items in the range start at $70 for a T-shirt and go up to $33,900 for the Hublot watch.
We think it’s official: Jay Z and Bey rule the world.