The supers will act as mentors in new reality competition for up-and-coming models, called The Face
Coco Rocha and Karolina Kurkova will join Naomi Campbell on a new reality competition for up-and-coming models, called The Face.
In a similar format to the hugely successful Next Top Model franchise, the trio of supers will scout their own teams before guiding them through assignments, including photoshoots, commercials and runway shows for some of America’s best-known brands.
Photographer Nigel Barker, a former judge on America’s Next Top Model, will take the role as presenter and the winner will land an exclusive contract as the face of a national brand.
Czech-born model Ms Kurkova, who went into modelling after training to be a gymnast, has said she will offer a shoulder to cry on but will dole out tough love when it’s needed.
‘I am someone who is nice but I know to achieve something you have to be tough and honest, but you don’t have to be mean,’ the 28-year-old said.
The Victoria’s Secret model also added that while she’s looking forward to being based in NYC during filming, she doesn’t intend her own modelling career to slow down.
‘I never take it for granted. I’m always asking, ‘What can I do better?’ I haven’t had the moment where I say, ‘This is it! I’ve made it.’… I’m always thinking what about tomorrow?’ she says.
Although the gorgeous trio have previously strutted down the same catwalks, Ms Kurkova admits they don’t yet know each other well, explaining: ‘I’m speaking for all three of us: We’ve had great careers and we want to share what we’ve learned.’
Announcing the news on her blog, a thrilled Coco Rocha said: ‘As the youngest mentor of the three, I have looked up to Naomi and Karolina my entire career and am ecstatic to be able to work side by side with them on this amazing new project.’
Adding: ‘As mentors to the girls, we hope to impart valuable lessons and skills that will help them through their challenges, giving them an accurate idea of what it takes to have a career as a model and be the face of a brand.’
Filming will begin in September and the show is set to air early next year. We could not be more excited!