The Duchess of Cambridge and her sister Pippa Middleton try out Lancôme’s Visionnaire serum
The French cosmetics giant has sent a bottle of its latest anti-aging cream – Lancôme Visionnaire serum – to the Duchess of Cambridge and her sister, as well as Lancôme ambassador Emma Watson, as a ‘goodwill gesture’ for being loyal customers of the brand.
The beauty serum, which hits most UK department stores today and has a waiting list of thousands, is said to improve imperfections, tighten skin and eradicates the need for Botox.
It contains an ingredient called LR 2412, which is said to mimic retinoic acid, a skin correcting agent that can only be bought on prescription. However, unlike the acid, LR 2412 doesn’t appear to have any side effects and can safely be sold over the counter.
Not surprisingly then, tests show that one in two women planning non-surgical procedures to give their skin a boost postponed them once trying Visionnaire – jam-packed with LR 2412.
A spokesperson for Lancôme said in a statement: ‘No product has sold this fast before. The response has been astounding. We have never had such an important technological breakthrough, and never had such incredible independent test results. It’s smashed all expectations.’
And there’s even more good news if you fancy giving Visionnaire a whirl, one bottle costs a purse-friendly £57. The only downside is you may struggle to snap one up before they fly off the shelves. Now where do we join that waiting list…