This might just be the most affordable AND effective skincare range ever

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  • 'Everyone deserves beautiful skin.'

    Today sees the launch of a 20-piece skincare range and not one of the products cost more than £5. What is this witchcraft?! It’s the collaboration between ex-Glamour beauty director, Alex Steinherr and high street chain Primark.

    Having worked closely behind the scenes with the brand for some years, Steinherr wanted to create a total skincare solution that she could recommend to her readers and followers. Combining her years of experience from sitting on a beauty desk, with two years research and development with labs based around the world, Steinherr is making good skincare accessible to the masses. She’s ensured that the line is completely cruelty-free and fragrance free. As she says, ‘everybody deserves beautiful skin.’

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    I have dedicated my career to sharing the best quality skincare I could find. I’m extremely passionate that everyone deserves beautiful skin, which is why I’ve often been disheartened by some of the cheaper alternatives on the market. Due to the overwhelming support (and requests!) from you guys, I’m incredibly proud to finally share with you a project I’ve been working on over the last two years with @primark ,creating an approachable, results-driven skincare range, ensuring everyone can afford their most beautiful skin 💫 Alex Steinherr X Primark is a 20 piece skincare collection that delivers performance at a price point accessible to all. I am SO proud of these products: the collection is cruelty-free (it’s CFI certified!), fragrance-free, vegan friendly, it contains no parabens, no phtalates, no essential oils, no sulfates…what I set out to create is a skincare line that focuses on real skin needs: safe formulas, a blend of innovative &proven ingredients and fresh textures for visible results ✨ Available in selected stores worldwide, October 8, 2018 #AlexSXPrimark #iworkwithprimark

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    Rather than focusing on skin types, there are five ranges based on concerns – dehydration, tiredness, dullness, congestion and urban skin.

    Our beauty editor’s top five recommendations:

    Plump & Glow Facial in a Stick, £5

    alex steinherr x primark

    You can use this as a cleansing balm and as a face mask. It will remove every trace of dirt and make-up, when worked into the skin and then when left on it helps regenerate.

    Maximum Moisture Supreme Sheet Mask, £3

    alex steinherr x primark

    What’s the most annoying thing about sheet masks? The fact that the serum drips down your neck and creates a total mess. Not this one – using the latest Korean sheet mask technology, there’s no dripping and no mess. You can literally go about your business with it on. Best sheet mask ever.

    Pore Balance Anti-blackhead Stick, £5

    alex steinherr x primark

    If blocked pores are your biggest bugbear, then you need this stick in your life. When you skin is wet, rub the stick all over the problem area – congested noses, we’re looking at you – and it helps dislodge debris, dirt and dead skin cells from your pores to prevent future spots. All. For. £5.

    Pore Balance Blemish Rescue Stickers, £3

    alex steinherr x primark

    If you do get a spot, then these little stickers work much like coldsore stickers. They’re seeped in Salicylic acid and Tea tree oil, so when popped onto the offending zit they get to work at reducing the inflammation.

    Sleep Spa Overnight Lip Mask, £4

    alex steinherr x primark

    Yes it looks just like a lip balm, but it’s a bloody good one. Pop it on over night and the Hyaluronic acid, Willowherb and Chamomile will plump and smooth lips by morning. Ever so slightly tinted, it has a perfecting quality to it, which means that it can be worn during the day as well.

    Look out for the range in selected stores.

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