Number of women at management director level in advertising has grown by 60 per cent in the past year
The number of women at management director level or above in UK advertising agencies has grown by 60 per cent in the past year alone, a study has shown.
A fifth of top roles are now held by women – the most ever recorded in 52 years of auditing employment trends in the industry.
The Institute of Practitioners in Advertising recently found that women accounted for 21 per cent of the 515 executives designated as chair, chief executive or managing director at a UK ad agency. This is a massive increase from last year’s 13 per cent.
Women holding ‘other executive management’ positions within agencies were also found to have increased to 28 per cent – up from 27 per cent in 2011.
An IPA spokesman went on to say that 2012 is the first year in which the total number of women working in ad agencies has risen above the 10,000 mark.
The audit revealed that ethnic diversity in the advertising industry has also improved, with the percentage of those from a non-white background rising to almost 11 per cent.