Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life

    A gynae's guide to vaginal massage, plus whether she'd recommend getting one

    Yep, really.

    Ally Head's avatar
    By Ally Head
    Published 8 August 2023 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Vaginal massage: A woman getting a massage
    (Image credit: Getty Images)
    Jump to category:
    • What is a vaginal massage?
    • Who performs a vaginal massage?
    • How does a vaginal massage work?
    • How much does a vaginal massage cost?
    • Would an expert recommend a vaginal massage?
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Did you know? According to Google Trend stats, vaginal massage is fast becoming a mainstay. Otherwise known as a yoni massage, data on the platform shows search around the topic is up 60% year-on-year.

    Despite it sounding like something that comes complete with a happy ending, the Internet claims that vaginal massages are nothing of the sort. Rather, they're a form of vaginal care and a useful tool used designed to improve your sex life by relieving vaginal stress or tension – purportedly doing the same job as the best sex toys or indeed the best lube.

    So, are the claims true? We've asked a top expert in the field to share their take. Keep reading for a little more on what vaginal massage is and whether Doctor Zahra Ameen, consultant gynaecologist and obstetrician at the Cadogan Clinic, would recommend it to her clients.

    Vaginal massage: your guide

    What is a vaginal massage?

    Otherwise known as a "yoni massage," vaginal massage is a specialised sex technique for women which targets the vulva and inside the vaginal canal. FYI, yoni is Sanskrit for the vulva and means "sacred portal"

    The aim? To improve sensitivity of the vagina, relieve tension in the vaginal walls, and enhance sexual pleasure, explains the Doctor Ameen.

    "It is sometimes used to relive pain during sex or following childbirth, like your vagina burning," she continues. "In a clinical setting, it can be used to treat pelvic floor pain or dysfunction, incontinence and vulvodynia, aka that's pain in the vulva."

    Additionally, some more holistic sexual practitioners like somatic sexologist Isis Phoenix maintain that yoni massage can help you to cleanse your vagina of any negative energy or emotion.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    She further shares that the ritualistic nature of vaginal massage can help you figure out what works for you when it comes to sexual satisfaction.

    Who performs a vaginal massage?

    Good question. Vaginal massage can be performed alone, by a partner or by a qualified vaginal massage practitioner, explains the Doctor.

    How does a vaginal massage work?

    It depends which practitioner you see and for what purpose you need the vaginal massage.

    Phoenix shares with Women's Health magazine that her vaginal massages take the following format:

    1. She and the client will sit on a table in a butterfly position with the client's legs draped over her.
    2. She then places her gloved hands on her client's vulva and asks her to repeat breathing exercises while touching the woman’s labia.
    3. Then, if her client has given prior consent to her doing so, Phoenix will put her fingers inside the vagina. When she finds a tight spot, presses it and asks the woman to contract her fingers while holding her breath.

    Some women do orgasm during the "ritual" but others won’t. Neither is right or wrong - the point of the vaginal massage, according to Phoenix, is to know what makes you feel good, therefore making you better at communicating what you’re into during sex.

    "The biggest benefit is that they feel a sense of embodied wisdom of what gives them pleasure," she explains. To be clear here: Phoenix maintains that boundaries are always clearly identified before the session begins. "It can go as far as you want it to go - you may just want your vagina to be held," she shares.

    How much does a vaginal massage cost?

    A yoni massage can cost anything between £50 to £300 in the UK. 

    So, would a qualified gynaecologist recommend it?

    Would an expert recommend a vaginal massage?

    Short answer: no. Doctor Ameen stresses that there is very limited evidence to prove that the phenomenon is beneficial.

    "As a gynaecologist, this is not a therapy I would recommend," she shares. "There is limited evidence about the efficacy, and as doctors we can only recommend therapies that are safe and evidence-based."

    Ultimately, having vaginal massage therapy is completely the decision of the individual, but she stresses the importance of thorough research and visiting a reputable clinic where the practitioner has good credentials and patient testimonials.

    Plus, do remember: as it isn’t a regulated type of massage, technically anyone could claim to be an expert without formal credentials, she concludes.

    Bottom line: do see a qualified expert if you are experiencing any of the problems above and would like to seek medical help for your issues.

    Shop our favourite sex toys now:

    Lelo rabbit vibrator

    LELO's Enigma Rabbit Vibrator
    £113.99 AT BOOTS

    As sex expert Ness Cooper explains, this rabbit is the toy for you if you prefer suction over vibration. Other need-to-knows: it's waterproof, great for clitoral stimulation, and ideal for use with a partner.

    How to use sex toys

    Smile Makers The Poet
    £119.95 AT SMILE MAKERS

    Clit-inclusive toys for the win. This device from Smile Makers comes with a range of different mouth sizes to make sure you're using whatever feels best for you. Enjoy. 

    Njoy dildo in stainless steel

    njoy Pure Wand Stainless Steel Dildo
    £36.41 AT ETSY

    This is a legendary toy, shares Cooper, because it's specifically designed to pleasure your G-spot. Do make sure to warm up first, though, as it can be a bit intense. 

    What is a yoni session?

    Good question. As consultant gynaecologist and obstetrician at the Cadogan Clinic Doctor Zahra Ameen explains, it's a form of massage down there which promises to release vaginal tension and improve your sex life. 

    That said, the jury's still out as to whether they're actually effective - so much so, Doctor Ameen wouldn't recommend it to her own clients. 

    Ally Head
    Ally Head
    Social Links Navigation
    Senior Health and Sustainability Editor

    Ally is Marie Claire UK's Senior Health and Sustainability Editor, a well-regarded wellness expert, ten-time marathoner, and Boston Qualifying runner.

    Utilising her impressive skillset and exceptional quality of writing, she pens investigative, review and first-person pieces that consistently demonstrate flair and originality.

    Ally manages a team of freelancers, oversees all commissioning and strategy for her pillars, and spearheads the brand's annual Women in Sport covers, interviewing and shooting the likes of Mary Earps, Millie Bright, and Ilona Maher. Shortlisted for three BSMEs and winning one in 2022, Ally lives and breathes her verticals: her eye for a story and connections within the wellness sphere are unrivalled. Follow Ally on Instagram for more.

    Latest in Life
    Dangers of sharing photos of children online
    Life I Used to Share Photos of My Daughter Online. Horrifying New AI Data Has Made Me Stop
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
     
     
    Mischa Anouk Smith on a sunset boat trip along Türkiye’s Turquoise Coast
    Travel Forget Capri, Türkiye’s Turquoise Coast Is the Mediterranean’s New Luxury Hotspot
    Sensoria Dolomites
    Travel Part Ski Resort, Part Sanctuary, Sensoria Dolomites is Capturing the Wellness Zeitgeist
     
     
    Latest in Features
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
    Fenty Beauty Pro Filtr Fluid Flex Foundation Review
    Make Up Fenty Beauty Just Replaced Its Most Iconic Foundation—3 Editors Put Its “Flexible” Full Coverage to the Test
     
     
    Ata-Owaji Victor reviews Clinique Black Honey Collection
    Make Up Clinique Just Turned Viral Black Honey Lipstick Into a Full Collection—I've Tried Them All, and I Have Thoughts
    Charlotte Mensah Afro Hair
    Hair Charlotte Mensah Has Spent 40 Years Changing the Conversation Around Afro Hair—Now, Her Legacy Is Going on Display
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.