Poundland is bringing back the old Toblerone – with a massive upgrade

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    The fall of Toblerone was a post-Brexit referendum tragedy. When the pound dropped, chocolate companies all over the world hiked up their prices while Mondelez International took more controversial measures – they downsized their Toblerone chunks. Fans never recovered, mourning the spaces where an extra pyramid should be, and now Poundland has emerged to fill the chocolatey void.

    toblerone rip off

    This July, they’ll be selling a £1 dupe of the original Toblerone bar called Twin Peaks. Only there’s one massive upgrade – instead of just one row of chocolate triangles, there’s going to be two. Poundland has even created eerily similar packaging, choosing Toblerone’s signature yellows, reds and even similar typography.

    Poundland has owned up to the similarities, with trading director Barry Williams saying, ‘Poundland shoppers are savvy and the change in their favourite chocolate bar last Christmas didn’t go unnoticed. That’s why we’ve created a new £1 alternative for them – the size they wanted, with a British taste, and with all the spaces in the right places.’

    Mondelez International, the company that owns Toblerone, has yet to respond to the announcement. Back in 2016, they justified their changes to the chocolate bar saying, ‘To ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.’

    While we don’t personally know how Twin Peaks stacks up against the original Toblerone bar taste-wise, Poundland is offering samples at some of their stores across the UK. We’re expecting these will fly off the shelves once they officially hit Poundland in early July – better put that diet on hold.

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