Toblerone has changed forever and we can't cope

Is nothing sacred any more?

You've been eating toblerone wrong
(Image credit: Rex Features (Shutterstock))

Is nothing sacred any more?

First of all we told you that you’ve been eating Toblerone wrong your whole life (soz about that), but now, in even more distressing news that may well ruin Christmas, we have discovered that Toblerone is changing. Irrevocably.

Take a look at this gorgeous mountainous terrain of chocolate above, because it’s changed forever.

In an effort to keep prices of the Tobe’s from skyrocketing, the makers of the bar have widened the gaps between the iconic triangular chunks. And unsurprisingly, we’re not happy.

A statement on the brand’s official Facebook page said that higher costs for ingredients had led to the decision to cut the weight of two bars from Toblerone’s UK range. To put that into weight terms, Toberlone has reduced its 400g bars to 360g and its 170g bars to 150g. That translates as a lot less Swiss Alp chunks per bar, resulting in something that looks like this…

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Yes, you would be right in thinking that the gaps between the chunks are now wider than the chunks themselves. In fact, it doesn’t really look like a Toblerone at all, with people taking to social media to liken it to a knock off of a Toblerone.

'Like many other companies, we are experiencing higher costs for numerous ingredients,' the brand’s Facebook statement read.

'We carry these costs for as long as possible, but to ensure Toblerone remains … affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.'

Oh, and just because you’re probably already at the point of no return, let us remind you of the fact that not all chocolate melts. Buttons? Yes. Dairy Milk? Yes. But can you melt a Cadbury’s flake? No. You cannot melt a Flake in the microwave no matter how hard you try (and trust us, we’ve tried).


Holly Rains

Holly Rains is the digital editor of Marie Claire UK. She has over 10 years journalism experience, working as an editor and writer, specialising in digital media, content strategy and dog breeds. Prior to Marie Claire, she has held senior staff positions at ELLE UK, Grazia and Company magazine.

Holly is a frequent speaker, panelist and interviewer on a range of subjects including media trends, careers and entertainment. From working with Reuters to provide global red carpet coverage for events like the BAFTAs, to discussing fashion and beauty trends on network TV, she was also the host of the Marie Claire series ‘Holly’s First Dates’, where she regularly interviewed a mix of inspiring woman and A-list celebrities (including Jack Black, Dakota Fanning and Renée Zellweger)  - a series which garnered half a million views in its first two months. And was approved by The Rock.

Her love of office-based meetings means that the days of discovering the melting point of Cadbury's Flakes are long gone, but when she isn't dreaming of scheduling in meetings, she likes to think about social media, and how best to avoid it whilst still retaining the title of 'digital' editor. She also likes learning about emerging technology, Influencers and how to become a Financially Responsible Adult.

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