Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Food and Drink

    Toblerone has changed forever and we can't cope

    Is nothing sacred any more?

    Holly Rains's avatar
    By Holly Rains
    Published 8 November 2016 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    You've been eating toblerone wrong
    toblerone
    (Image credit: Rex Features (Shutterstock))
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Is nothing sacred any more?

    First of all we told you that you’ve been eating Toblerone wrong your whole life (soz about that), but now, in even more distressing news that may well ruin Christmas, we have discovered that Toblerone is changing. Irrevocably.

    Take a look at this gorgeous mountainous terrain of chocolate above, because it’s changed forever.

    In an effort to keep prices of the Tobe’s from skyrocketing, the makers of the bar have widened the gaps between the iconic triangular chunks. And unsurprisingly, we’re not happy.

    A statement on the brand’s official Facebook page said that higher costs for ingredients had led to the decision to cut the weight of two bars from Toblerone’s UK range. To put that into weight terms, Toberlone has reduced its 400g bars to 360g and its 170g bars to 150g. That translates as a lot less Swiss Alp chunks per bar, resulting in something that looks like this…

    You may like
    • Beauty Dupes People Are Obsessed With Beauty Dupes Being Made in the "Same Factory" As Premium Counterparts—That Myth Doesn't Hold Up
    • Shakira performs at Todo Mundo no Rio in Rio de Janeiro Are We Travelling to See Places, or Become Someone Else While We're There?
    • fuel crisis beauty The Global Fuel Crisis May Be Coming for Your Beauty Routine

    Yes, you would be right in thinking that the gaps between the chunks are now wider than the chunks themselves. In fact, it doesn’t really look like a Toblerone at all, with people taking to social media to liken it to a knock off of a Toblerone.

    'Like many other companies, we are experiencing higher costs for numerous ingredients,' the brand’s Facebook statement read.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    'We carry these costs for as long as possible, but to ensure Toblerone remains … affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.'

    Oh, and just because you’re probably already at the point of no return, let us remind you of the fact that not all chocolate melts. Buttons? Yes. Dairy Milk? Yes. But can you melt a Cadbury’s flake? No. You cannot melt a Flake in the microwave no matter how hard you try (and trust us, we’ve tried).

    Sorry.

    Holly Rains
    Holly Rains
    Social Links Navigation

    Holly Rains is the digital editor of Marie Claire UK. She has over 10 years journalism experience, working as an editor and writer, specialising in digital media, content strategy and dog breeds. Prior to Marie Claire, she has held senior staff positions at ELLE UK, Grazia and Company magazine.

    Holly is a frequent speaker, panelist and interviewer on a range of subjects including media trends, careers and entertainment. From working with Reuters to provide global red carpet coverage for events like the BAFTAs, to discussing fashion and beauty trends on network TV, she was also the host of the Marie Claire series ‘Holly’s First Dates’, where she regularly interviewed a mix of inspiring woman and A-list celebrities (including Jack Black, Dakota Fanning and Renée Zellweger)  - a series which garnered half a million views in its first two months. And was approved by The Rock.

    Her love of office-based meetings means that the days of discovering the melting point of Cadbury's Flakes are long gone, but when she isn't dreaming of scheduling in meetings, she likes to think about social media, and how best to avoid it whilst still retaining the title of 'digital' editor. She also likes learning about emerging technology, Influencers and how to become a Financially Responsible Adult.

    Contact Holly: holly.rains@futurenet.com

    Read more
    Beauty Dupes
    Beauty People Are Obsessed With Beauty Dupes Being Made in the "Same Factory" As Premium Counterparts—That Myth Doesn't Hold Up
    Shakira performs at Todo Mundo no Rio in Rio de Janeiro
    Travel Are We Travelling to See Places, or Become Someone Else While We're There?
     
     
    fuel crisis beauty
    Beauty The Global Fuel Crisis May Be Coming for Your Beauty Routine
    Open Bag Trend: ChanelFall Winter 2026, Ready to Wear
    Fashion Trends I'm Baffled by the "Open Bag" Trend, But It Perfectly Captures the World the Ultra-Rich Live In
     
     
    Latest in Food and Drink
    Best rooftop bars: The Standard
    Food and Drink The Best London Rooftop Bars To Visit This Summer
    Turning down food noise at Christmas
    Food and Drink Feel Like You're Constantly Thinking - or Worrying - About Food? Your Failsafe Guide to Turning Down Food Noise This Christmas
     
     
    Britpop range
    Food and Drink This top-rated Sparkling English Wine is refreshingly affordable — and also has an enticing low-ABV option in the range
    The Hotel Chocolat Christmas boxes
    Food and Drink I never know what to buy my family for Christmas - but these luxurious Hotel Chocolat gifts are guaranteed crowd-pleasers
     
     
    Latest in Features
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
    @nlmarilyn in transitional autumn outfits
    Fashion Goodbye Summer Dresses, I'm in Autumn Outfit Planning Mode—These 5 Are Fresh
     
     
    Arsenal footballer and Lioness Chloe Kelly
    Health and Fitness Women in Sport 2026: Featuring Chloe Kelly, Elite Beauty Products, Grand Prix 2.0 and So Much More
    Mischa Anouk Smith on an astrology travel trip to Türkiye, where she got engaged less than 24 hours after a birth chart reading.
    Travel I Let Astrology Plan My Holiday—Less Than 24 Hours Later, I Was Engaged
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.