These are the four new designers to invest in according to the buyers

If you're looking to keep your finger on the fashion pulse and want to invest in the next big designer before everyone else gets their hands on them (hello Khaite). And while fashion week shows are the perfect way to pick up on new trends, the real way to know if a designer is going to make it big is if they're picked up by the buyers at the likes of Net-A-Porter, thus making it easier for you to shop them.

For spring/summer 2020, global buying director Elizabeth von der Goltz’s has backed four new brands, who get full mentorship across the business and are exclusive to NAP, as part of the e-tailer's Vanguard initiative. Here are the names you need to watch out for.

CHRISTOPHER JOHN ROGERS The 2019 CFDA Vogue Fashion Fund winner is taking the fashion world by storm, dazzling with his vibrant use of colour and dramatic silhouettes. The Brooklyn-based designer brings a refreshing and whimsical take on evening through cascading silky dresses, elegant pleated skirts and exciting opulent shapes.


Marie-Christine Statz, founder of the Paris-based label GAUCHERE, was refining her technique in École de la Chambre Syndicale de la Couture Parisienne when her teacher baptised her La Gauchere, French for left-handed, a characteristic that deeply influenced her approach to design and made her creations so unique and easily recognisable. For those with minimalist tastes, GAUCHERE’s clean-lined silhouettes and muted colour palette make up the perfect capsule wardrobe, offering effortlessly chic pieces and sharp tailoring.

IOANNES Founded just over a year ago, this Paris-based label blends sophisticated lines with a quirky edge, offering a contemporary take on femininity. Whilst the signature slip dresses create a naturally modern and flattering look, the brand’s exciting prints take direct inspiration from stylised Japanese cherry blossom woodcut art, applied through an unreproducible technique, making the piece truly unique.

S.JOON S.Joon's name is a portmanteau of founder Sahar Asvandi’s first initial and a Persian term of endearment. Designed in sculptural silhouettes, the Italian-made pieces are inspired by her love of vintage handbags, blending elegant textures with elevated lines to create the timeless aesthetic.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.