With so many Black Friday fashion deals already in full swing, knowing where to begin can feel a little daunting. First, you should think about what you actually need, rather than simply getting caught up in the excitement of it all and accidentally blowing your entire pay-check on pieces that will end up being returned—or worse, kept and never worn.
Then, I'd recommend going straight to your favourite brands; the ones that you would happily shop even without the discounts, because their collections are filled with pieces that become instant wardrobe staples every single time.
For me, that's Reformation: the LA-based brand that's hot on sustainability and never fails to deliver on fashion that's equal parts trend-led and timeless. It's also one of the more affordable celebrity-loved brands around, and always hosts epic Black Friday sales—this year, included.
SHOP REFORMATION BLACK FRIDAY SALE
For Black Friday 2025, Reformation is offering 25% off its entire website, so it's the perfect time to snap up those pieces you've been eyeing for months, as well as the brand's best-loved classics, like jeans, cashmere jumpers and party dresses.
As someone who has been consistently shopping Reformation for over a decade now, I've trawled the brand's stock to bring you my expert pick of the 12 pieces that are most worth shopping in the sales.
What to Buy in the Reformation Black Friday Sale: Editor's Picks
Available in 17 washes, three leg lengths, and 12 waist sizes, there is quite literally a pair of Reformation Cary jeans for everyone—which is brilliant, because they're some of the most flattering and effortlessly cool jeans you'll ever try.
Argyle jumpers are having a major fashion moment right now, but they're still timeless enough to constitute a sound long-term investment.
Suede jackets are a modern wardrobe classic, but given their luxurious fabrication, they tend to be on the more expensive end of the spectrum. With more than £100 off right now, however, this funnel-neck style is just that little bit more attainable.
I've owned these boots for a couple of years now, and they're still going strong. Investing in quality leather footwear with a heel low enough for the everyday will always be a good idea—especially when there's 25% off.
Investing in cashmere is always a good idea, especially when it's a tomato-red cardigan that you'll get endless wear out of. If my pockets were deeper, I'd own one in every colour.
The perfect wedding guest dress, that works just as well in the summer as it does in deepest winter (topped with a big fluffy coat, of course). An excellent option for bridesmaids, too.
These classic straight-leg jeans can be dressed up with boots and a fun top by night, or simply worn with a jumper and trainers for a casual everyday look. Either way, they'll become fast favourites.
In the market for a smart new blazer, that you can wear for work but also out afterwards? This waisted satin style from Reformation is it.
It might seem strange to think about summer dressing when it's absolutely freezing outside, but the savviest shoppers know the value of planning ahead. Ref's Balia linen dress has been a best-seller for years, and will continue to be a warm-weather staple—so why not get it while it's on sale and in stock in all sizes?
This is hands-down one of the most-worn jumpers in my arsenal, and the chic 'Dachshund' colourway goes with absolutely everything. An absolute winter must-have, in my opinion.
Silk is another costly material that is well worth buying when discounted, and this lace-trim chocolate-brown skirt will see you through party season, next spring, and beyond.
Designed in collaboration with French cool girl Camille Rowe, this vintage-inspired party dress is guaranteed to show you a good time.
