Though you might think of Lulu Guinness as the label behind the frankly iconic lips clutch bag, it has changed a lot over the past year, under the helm of newly appointed creative director David Hodgson (previously at Loewe, Coach, Joseph and Proenza Schouler).
And he's certainly doing something right, because his new collection, which is launching on 12th October, has a waitlist of 800 people and counting.
With the mentality that bags should be kept on the table and not on the floor, the Red Carpet collection features bags that have that quintessential British cheekiness, but with a chic spin.
Industry insiders including Jessie Bush, Monikh Dale, Blanca Miro and Ellie Delphine are already fans, having been spotted with the shell and present bags on their Instagram feeds. It seems like it's the perfect clutch bag for partying at home.
If you want to get in on the action, you can add your name to the waiting list, to be notified as soon as the styles launch, or you can set a reminder for the 12th, though others might be notified first and you wouldn't want to miss out.
As you'll see from your favourite Instagrammers, you can dress up the bag with a pretty dress, or down with an oversized knit and wide leg cashmere trousers.
We definitely want in.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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