Move over Kim Kardashian, there's a new shapewear queen in town, or there will be soon in any case: Lizzo is launching her first collection of undergarments with Kate Hudson's Fabletics company on 12th April.
Titled Yitty, the line will make you feel 'good as hell' and will include bodysuits, smoothing shorts, tanks, unitards and more.
Lizzo, aka Melissa Viviane Jefferson, told Forbes she wanted to create her own range after trying to conform to Hollywood beauty standards, using tight shapewear to do so.
'I have spent the entirety of my life trying to change the way that I look or reshape my body. As if I had to inflict some sort of pain upon it to fit into an archetype or a standard of beauty. I’ve been wearing shapewear–tight-pinching corsets and underwear bottoms–for a very long time; since I was in fifth or sixth grade. It was really painful and I really felt that it shouldn’t be this way; we shouldn't be ashamed of our bodies and we shouldn’t have to wear these contraptions to feel beautiful,' she said.
The designs will be bold and colourful but will also include nude colours to match every skin tone, and they will come in sizes 6X to XS.
Lizzo explains, 'What is really different about Yitty is that we are designing collections in bold colors and prints that are meant to be exposed, styles that are technically designed to be worn as your under layer but cute enough to wear alone.'
As for the name, it was inspired by the nickname Lizzo's aunt gave her as a child, and represents strong women with bold energy.
The collection will be available from 8am on Yitty.com and here's hoping they deliver to the UK.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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