I never dress up for the nursery run but now I will after seeing Emily Ratajkowski's self-portrait campaign

Is there such a thing as overdressed?

emily ratajkowski
(Image credit: Nick Waplington)

I'll freely admit that I don't dress up for the nursery run, especially if I'm working from home that day. It's usually jeans and a t-shirt/jumper, and they're lucky if I've had time to brush my teeth in the mayhem that is getting a toddler dressed and out the door in less than an hour.

But after seeing Emily Ratajkowski's new campaign for self-portrait, I've decided it's time to up my sartorial game. 

Shot by Nick Waplington, the campaign is all about dressing up at home, day or night, inspired by the brand’s founder and creative director Han Chong’s own experiences of observing family gatherings.

The stills see Emily at home, overlooking children playing together, and features the latest self-portrait collection, including sparkling separates from the Resort 2024 ready-to-wear collection and knitwear sets from the childrenswear offering.

Emily Ratajkowski self portrait

(Image credit: Nick Waplington)

Emily is the latest face of the label, which is beloved by celebrities and royalty include the Princess of Wales. Of the campaign, she said, “I loved working with Nick—he’s a truly amazing photographer and it was a delight to get into character. self-portrait brought together a very special team and I’m thrilled to be a part of their campaign.”

Han Chong added, “I grew up in a household which took great pride in dressing up for any and every occasion. This has fuelled my work at self-portrait, where we have become the brand of choice for families to wear to celebrations big or small, at home or out.”

Consider me sold.

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Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.