Introducing Burberry's latest icon, the Lola bag

Few do covetable and timeless designer handbags like British heritage label Burberry, and the Lola bag, is no exception.

Re-introduced in a new campaign - shot by Torso Solutions and styled by Suzanne Koller - featuring Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards, it packs a lot of attitude.

Handcrafted in Italy, it is a soft silhouette punctuated with the Thomas Burberry Monogram clasp and a polished chain strap, which celebrates the heritage of the brand and its founder, Thomas Burberry.

It also comes in many iterations, from different sizes to various fabrics, from Italian-tanned leather, to cotton canvas and raffia, and classic colourways including black and camel as well as punchy shades like primrose pink, orange, sky blue and bright red.

How you choose which style is for you depends on your mood, since the bag is all about attitude. As per Riccardo Tisci, Burberry Chief Creative Officer, 'Lola, at the very core, embodies an attitude – she is strong, sensual and intelligent all at once. An ode to strong women the world over.'

£990 at Burberry

Small Quilted Lambskin Soft Lola Bag, £990 at Burberry

The campaign sees the models on horseback, another nod to the house's history.

'For the campaign, I really wanted to celebrate that attitude and all of the facets that make up the Burberry woman, so together with Torso, we created a fantasy world where she is free to exhibit her strength and be captured in all of her beauty from every angle. Strong women have always inspired me beyond limitations, and Bella, Lourdes, Jourdan and Ella embody that spirit. They represent femininity at its most powerful and the essence of that attitude that is inherently Lola,’ says Riccardo.

Jourdan Dunn concurs, adding, 'The Lola attitude embodies being strong yet graceful and fierce yet gentle. It means having the confidence to be yourself and have a unique point of view, staying curious and challenging norms. Not taking no for an answer and having self-confidence; that’s the Lola attitude.'

The bag is available to buy now. A true new icon.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.