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    1. Fashion
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    I'm a Parisian fashion editor who swears by these French fashion brands

    Très, très chic

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 19 December 2024 In Features

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    parisian street style woman wearing blazer and head scarf
    (Image credit: Getty Images)
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    • Sézane
    • Loulou de Saison
    • Rouje
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    • A.P.C.
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    • Maje
    • Musier
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    Being a Parisian-born, London-based fashion editor, I often get asked what my favourite French fashion brands are. There has always been an appetite for emulating that 'je ne sais quoi' style, which to me strikes the perfect balance between thought-out, yet timeless pieces.

    Staples of the perfect capsule French wardrobe includes such items as an oversized blazer, high-waisted jeans, a Breton top, a classic little black dress and elegant heels and ballet flats to cover all occasions. In short, a few choice items to wear forever.

    That said, that doesn't mean French women don't experiment with more trend-led and daring designs, it's simply about balancing it all. And where exactly do they purchase said items? Well, scroll down to shop some of my very favourite French fashion brands, all of which deliver une touche of Parisian chic straight to your door.

    Sézane

    Founded by Parisan Morgane Sézalory, this e-store needs no introduction, it is now a cult classic on this side of the Channel too, with a couple of standalone stores in London. Best known for its knitwear, denim, shoes and handbags, it also hosts capsule collections which always go super fast, so do sign up to their newsletter so you get first dibs.

    Gaspard Cardigan - Camel - Super Kid Mohair - Sézane

    Sézane, Gaspard Cardigan
    £95 AT SÉZANE

    Cassandra Dress - Black Velvet - Organic Cotton - Sézane

    Sézane, Cassandra Dress
    £155 AT SÉZANE

    Farrow Bag - Natural Heritage - Bovine Vegetable Tanned Leather - Sézane

    Sézane, Farrow Bag
    £205 AT SÉZANE

    Loulou de Saison

    Beautiful knit sweaters and essential T-shirts were originally what Loulou de Saison, founded by iconic fashion influencer Chloé Harrouche, was all about. The label has since branched out into bags, accessories and more occasional designs, based on the image of a modern and independent woman.

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    burgundy satin trousers

    Loulou de Saison, Satin tailored trousers
    £229 AT NET-A-PORTER

    Ambrose Brushed Alpaca-Blend Sweater

    Loulou de Saison, Brushed Alpaca-Blend Sweater
    £322 AT NET-A-PORTER

    Kelly Shearling Mary Jane Pumps

    Loulou de Saison, Shearling Mary Jane Pumps
    £387 AT NET-A-PORTER

    Rouje

    Founded by model and influencer Jeanne Damas, this Parisian brand is all about good quality basics like t-shirts and jeans, and sexy yet understated dresses, all with a slightly vintage twist.

    Janine Dress

    Rouje, Janine Dress
    £205 AT ROUJE

    Kat Ring

    Rouje, Kat Ring
    £109 AT ROUJE

    Archi Jacket

    Rouje, Archi Jacket
    £325 AT ROUJE

    Balzac

    As well as delivering a capsule wardrobe with a twist, Balzac operates on a TPR (Always More Responsible) approach, constantly working to create clothes more responsibly, with measures such as operating a transparent and fair supply chain, using eco-responsible materials.

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    Serena Camel Crust Jacket

    Balzac, Camel Crust Jacket
    £465 AT BALZAC

    Daniel Iridescent Leopard Sweater

    Balzac, Leopard Sweater
    £135 AT BALZAC

    Silver Ball Pumps

    Balzac, Silver Ball Pumps
    £185 AT BALZAC

    Bobbies

    Created in 2010, Bobbies shoes and accessories are inspired by a free, assertive Parisian nonchalance: think minimalist designs with a vintage twist. Designed in Paris, they are then meticulously manufactured in Portugal and Spain.

    Grand Aléria - Cappuccino

    Bobbies, Aléria bag
    £410 AT BOBBIES

    Charlotte - Garnet

    Bobbies, Charlotte shoes
    £180 AT BOBBIES

    Harvey - Intense Black

    Bobbies, Harvey boots
    £335 AT BOBBIES

    Sessun

    If you love loose tailoring and feminine details, then you'll love everything Sessun has to offer.

    French fashion brands

    Sessun, Savile row trousers
    £126 AT SESSUN

    French fashion brands

    Sessun, Bleeckett coat
    £500 AT SESSUN

    French fashion brands

    Sessun, Anneli necklace
    £95 AT SESSUN

    A.P.C.

    There's nothing I don't love from this timeless yet avant-garde French label. The womenswear line is great for chic basics too, such as tailored coats and knitwear, and the accessories are beautifully made too (the Demi-Lune is a classic).

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    Seaside Jeans

    A.P.C., Blue Seaside Jeans
    £275 AT A.P.C.

    Demi-Lune Mini Bag

    A.P.C., Demi-Lune Mini Bag
    £415 AT A.P.C.

    Paloma Jacket

    A.P.C., Paloma Jacket
    £375 AT A.P.C.

    Launched by French influencer Anne-Laure Mais of Adenorah, this is an ode to the modern muse (hence the name). It's a treasure trove of gorgeous summer dresses and cute bags. Because the focus is on quality rather than quantity, each piece is handmade in Paris, and a new collection drops every couple of months.

    Ysé

    I'm obsessed with the delicate (and mega flattering) lingerie by Ysé - think intricate embroidery on muted lace. The womenswear is very Instagram-worthy too.

    Amour Ardent Bodysuit

    Ysé, Bodysuit
    £100 AT YSÉ

    Beauté Intimidante Long Dress

    Ysé, Long Dress
    £130 AT YSÉ

    En Tête à Tête Bodysuit

    En Tête à Tête Bodysuit
    SHOP NOW

    Maje

    There's nothing extravagant about Maje, it's all about understated chic and wardrobe staples. Think capes and tailored coats, pleated skirts and feminine blouses. The accessories are really strong too.

    Clover-Embellished Short-Sleeve Stretch-Knit Midi Dress

    Maje, Midi Dress
    £230.30 AT SELFRIDGES

    Round-Neck Relaxed-Fit Faux-Fur Jacket

    Maje, Faux-Fur Jacket
    £449 AT SELFRIDGES

    Chain-Print Elasticated-Waist Woven Midi Skirt

    Maje, Woven Midi Skirt
    £139.50 AT SELFRIDGES

    Musier

    Python Print Pants Kaa

    Musier, Python Print Pants
    €190 AT MUSIER

    Embroidered Long Dress Shine

    Musier, Embroidered Long Dress
    €245 AT MUSIER

    Trench Coat Doty

    Musier, Trench Coat Doty
    €420 AT MUSIER

    Claudie Pierlot

    For something a little dressier, look no further than Claudie Pierlot. While they of course have every LBD you could possibly need, they've also got lots of lovely colourful and printed dresses if you want to jazz things up a bit too. While it's a little on the pricier side of things, the sales are excellent so you it's worth waiting for those.

    Striped Wrap Dress

    Claudie Pierlot, Striped Wrap Dress
    £299 AT CLAUDIE PIERLOT

    Buttoned Blazer

    Claudie Pierlot, Buttoned Blazer
    £429 AT CLAUDIE PIERLOT

    Floral Print Fluid Skirt

    Claudie Pierlot, Floral Print Skirt
    £269 AT CLAUDIE PIERLOT

    La Redoute

    This is a more budget-friendly store, which comprises of La Redoute's own-brand fashion, as well as more well known labels such as Birkenstock and Levi's. There are often sales on so you can grab yourself a bargain, and the homeware is excellent too.

    Recycled Turtleneck Jumper in Chunky Knit

    La Redoute, Recycled Turtleneck Jumper
    £42 AT LA REDOUTE

    Checked Winter Maxi Coat

    La Redoute, Checked Maxi Coat
    £180 AT LA REDOUTE

    Recycled Sequin Mini Skirt

    La Redoute, Recycled Sequin Mini
    £42 AT LA REDOUTE

    ba&sh

    This was created by Barbara Boccara & Sharon Krief as a brand 'made by women for women' and you can tell. Capturing the essence of Parisian style, it's all fluid fabrics, tailored cuts and bursts of print, giving its clientele a sleek city allure.

    Trousers Plato

    Ba&sh, Trousers Plato
    £240 AT BA&SH

    Dress Duny

    Ba&sh, Dress Duny
    £365 AT BA&SH

    Bag June

    Ba&sh, Bag June
    £450 AT BA&SH

    Sandro

    Whether it's for wedding season or the boardroom, you can't beat a beautifully cut Sandro dress and stylish accessories.

    Stripy Cardigan With Denim Details

    Sandro, Stripy Cardigan
    £299 AT SANDRO

    Long Dress With Crochet Detailing

    Sandro, Long Crochet Dress
    £359 AT SANDRO

    Slim Leather Belt

    Sandro, Slim Leather Belt
    £129 AT SANDRO

    Jonak

    I buy most of my shoes from Jonak, which has everything from going-out heels to day-to-day black boots, all well made and timeless.

    Jonak shoes

    Jonak, Derbies With Zips
    £165 AT JONAK

    Jonak shoes

    Jonak, Pointed Ankle Boots
    £195 AT JONAK

    Jonak shoes

    Jonak, Open Back Ballet Flats
    £95 AT JONAK

    Penny Goldstone
    Penny Goldstone
    Social Links Navigation
    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

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