5 reasons why Marc Jacobs’ Autumn/Winter ‘24 show was brilliant

Expect the unexpected

Marc Jacobs AW24 show
(Image credit: Marc Jacobs)

Everything about Marc Jacobs’ Autumn/Winter ‘24 catwalk show was beautifully offbeat, not least the timing. Taking place on 1st July, it was out of the usual fashion programming – belated, in fact. It turns out, the saying is right; good things do come to those who wait.

The show was larger than life – literally so. As with the American designer’s Spring/Summer ‘24 collection, garments had extremely exaggerated proportions, creating a paper-doll-like effect.

Marc Jacobs AW24 show

(Image credit: Alexandra Arnold / Marc Jacobs)

The idea of metamorphosis was reflected in the show notes, which read, ‘We use fashion to embrace bold and courageous self-expression [...] allowing us to freely explore and display our thoughts, desires, and identities in a deeper pursuit of joy, beauty and personal transformation.’

In a nutshell, Jacobs’ maxim is ‘Joy, period.’ Want to know how he achieved that? This is your guide to a very memorable show, in five key takeaways.

1. There was a modern Marilyn Monroe moment

Marc Jacobs AW24 show look 1

(Image credit: Marc Jacobs)

The first look from the show was a white, halterneck dress – a cartoonish reimagining of the William Travilla dress Monroe wore in The Seven Year Itch. No gust of wind needed; the skirt is structured so it is permanently in mid-air.

2. Minnie Mouse is muse

Marc Jacobs AW24 show backstage

(Image credit: Alexandra Arnold / Marc Jacobs)

The famous mouse's polka dots were supersized and splashed upon an A-line skirt, while her long-lashed peepers were a recurring feature in the show.

3. The Breton tee got an upgrade

Marc Jacobs AW24 show look 30

(Image credit: Marc Jacobs)

We want ours oversized with dramatic structure and a '60s-tinged boatneck. Hello, sailor.

4. There is a new bag to covet

Marc Jacobs AW24 show - bag

(Image credit: Alexandra Arnold / Marc Jacobs)

The top-handled, chain-adorned messenger came in various guises – milky suede, cerise-pink, and in quilted form, perhaps a reference to Jacobs' iconic Stam bag. A future classic designer handbag.

5. Marc knows how to draw a crowd

Hari Nef, Debbie Harry and Chloe Sevigny at Marc Jacobs AW24 show

(Image credit: Getty Images)

...and not just any crowd. The front row was filled with icons, including Debbie Harry, Chloe Sevigny, Hari Nef, Winnie Harlow, Anna Sui and Sofia Coppola.

Fashion Editor

Natalie Hughes is Fashion Editor at Marie Claire UK. She has worked as a fashion journalist and content consultant for 16 years, crafting copy and content for magazines and brands including Harper's Bazaar, Elle, Net-a-Porter, Who What Wear, Matches, Glamour, and more.