The story behind Kim K’s iconic Met Gala look

(Image credit: AFP via Getty Images)

Kim Kardashian's 'shadow dress' was without a doubt the most talked-about look on the Met Gala 2021 red carpet.

An all-in-one black ensemble that also covered her face, it was designed by Balenciaga's creative director Demna Gvasalia, and spurned a thousand memes on Twitter, also becoming one of the most popular Halloween costumes of that year.

It was inspired by the Met Gala's theme for that year, In America: A Lexicon of Fashion (Kim said at the time, 'What’s more American than a T-shirt head to toe?!').

But as iconic as it is, it almost didn't happen in the way it was meant to. In her cover interview with Vogue, Kim revealed, 'I fought against it. I was like, I don’t know how I could wear the mask. Why would I want to cover my face? But Demna and the team were like, This is a costume gala. This is not a Vanity Fair party where everyone looks beautiful. There’s a theme and you have to wear the mask. That is the look.'

Such was the power of the outfit that even without seeing her face, everyone recognised the entrepreneur's signature curves, proving that you don't have to have anything on show to make an impact.

Demna told the publication, 'the mask was, conceptually speaking, quite important. People would know instantly it was Kim because of her silhouette. They wouldn’t even need to see her face, you know? And I think that’s the whole power of her celebrity, that people wouldn’t need to see her face to know it’s her'.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.