It's the contemporary Italian label that's got tailoring and sustainability covered. We've rounded up our top 10 favourite pieces, and caught up with Creative Director Caterina Negra to talk fashion brand Pinko's USP and their tees that plant trees.
Family-run fashion brand Pinko has evolved into one of Italy’s most successful labels. Season after season, it puts an effortless spin on classic pieces for long-lasting wardrobe staples. Sitting alongside the likes of contemporary French brands Maje and Sandro, Pinko stands out for its flamboyant Italian twists.
It’s clear from catching up with the label’s Creative Director Caterina Negra that the key to its success lies in their strong Italian family ethos. Back in the 80s, when Negra’s dad, Pietro, and mother, Cristina Rubini, set up the label, they predicted the ‘fast-fashion’ phenomena long before anyone else. The idea wasn’t about cheap, throwaway clothes, but designing a pick ‘m’ mix of pieces that weren’t constrained by the catwalks’ cycle. Now, with other brands joining in the conversation, we can ask is this the end of fast fashion? Pietro is still president and CEO, Cristina works on accessories and Negra’s sister Cecilia is communications director. ‘We’ve grown up breathing the brand,’ says Negra, who started her training in the design team, where she worked alongside company collaborators like Mark Fast, Alessandro Facchinetti and Anna Dello Russo.
Pinko’s USP today? Negra describes it as a certain ‘sparkle factor’.
‘I always love a special detail – embroidery, a little touch of sparkle, a stud, a pop of colour.’
This year, the label’s focus on sustainability has led to a collaboration with Treedom. Head to their website and you’ll discover how you can plant and follow a tree with a simple click, with sales from their Pinko x Treedom organic Italian cotton T-shirts going towards creating a ‘Pinko forest’ of mango, banana, macadamia and African cherry trees in Kenya.
Shop The Power Pieces Now
Indagare Camicia ruffle-trimmed poplin shirt, £180, available at Harvey Nichols
Prince of Wales pattern trench coat, £475, available at Pinko
Every wardrobe needs a classic trench and we’re loving this check style. For one of the best trench coats this season look no further.
Silver sequin blazer, £575, available at Harrods