Fashion Brand Pinko

Pinko’s Top 10 Power Pieces

It's the contemporary Italian label that's got tailoring and sustainability covered. We've rounded up our top 10 favourite pieces, and caught up with Creative Director Caterina Negra to talk fashion brand Pinko's USP and their tees that plant trees.

Family-run fashion brand Pinko has evolved into one of Italy’s most successful labels. Season after season, it puts an effortless spin on classic pieces for long-lasting wardrobe staples. Sitting alongside the likes of contemporary French brands Maje and Sandro, Pinko stands out for its flamboyant Italian twists.

It’s clear from catching up with the label’s Creative Director Caterina Negra that the key to its success lies in their strong Italian family ethos. Back in the 80s, when Negra’s dad, Pietro, and mother, Cristina Rubini, set up the label, they predicted the ‘fast-fashion’ phenomena long before anyone else. The idea wasn’t about cheap, throwaway clothes, but designing a pick ‘m’ mix of pieces that weren’t constrained by the catwalks’ cycle. Now, with other brands joining in the conversation, we can ask is this the end of fast fashion? Pietro is still president and CEO, Cristina works on accessories and Negra’s sister Cecilia is communications director. ‘We’ve grown up breathing the brand,’ says Negra, who started her training in the design team, where she worked alongside company collaborators like Mark Fast, Alessandro Facchinetti and Anna Dello Russo.

Pinko’s USP today? Negra describes it as a certain ‘sparkle factor’.

‘I always love a special detail – embroidery, a little touch of sparkle, a stud, a pop of colour.’

This year, the label’s focus on sustainability has led to a collaboration with Treedom. Head to their website and you’ll discover how you can plant and follow a tree with a simple click, with sales from their Pinko x Treedom organic Italian cotton T-shirts going towards creating a ‘Pinko forest’ of mango, banana, macadamia and African cherry trees in Kenya.

Shop The Power Pieces Now

Fashion Brand Pinko
Interrogare Giacca pinstriped crepe blazer, £420, available at Harvey Nichols
If London fashion week street style is anything to go by, blazers and layering are very much in, and with its pinstripes and double breasted buttons, this Pinko style is a winner.
Fashion Brand Pinko
Tie front poplin blouse, £160, available at Harrods
Structured and pin-striped, this super-cute poplin blouse gives sleek tailoring a modern twist.
Fashion Brand Pinko
Indagare Camicia ruffle-trimmed poplin shirt, £180, available at Harvey Nichols
We love the ruffled trim cut-out shoulder on this poplin shirt from fashion brand Pinko; a perfect update for your summer workwear wardrobe.
Fashion Brand Pinko
Gabardine pencil skirt, £245, available at Harrods
Flooding the catwalks, the pencil skirt is going nowhere soon. So get on trend and read up on how to wear a pencil skirt with Digital Fashion Editor Penny Goldstone’s essential styling tips.

Fashion Brand Pinko

Prince of Wales pattern trench coat, £475, available at Pinko

Every wardrobe needs a classic trench and we’re loving this check style. For one of the best trench coats this season look no further.

Fashion Brand Pinko
Treedom Cotton T-Shirt, £55, available at Pinko
To make a difference start with an idea. To grow a forest start with a tree. Fashion brand Pinko’s pure cotton t-shirts are filled with meaning. By simply selecting
one of these tees, Pinko’s initiative will then let you plant a tree to contribute to the reforestation of Kenya.
Fashion Brand Pinko
Pleated tulle skirt, £180, available at Pinko
Feminine tulle + logos a go go = a super fun skirt to wear from day to night. Pinko’s selection of logo pieces are scoring high with some of the best logo fashion pieces around.
Fashion Brand Pinko
Silver sequin blazer, £575, available at Harrods
Fashion Brand Pinko
Sequin trousers, £355, available at Harrods
Sequins were up there with fringing and feathers for the most talked about summer fashion trends for 2018 and who doesn’t love to add a bit of sparkle to their wardrobe? In this sequin power suit you are sure to stand out and feel fabulous too.
Fashion Brand Pinko
Nocciola pumps with logoed jacquard ribbon, £260, available at Pinko
Put your best foot forward in these sporty sling-backs. Embellished shoes are your go-to for Spring this year, and Pinko’s playful ribbon detail makes a cool statement.
Sequins and sparkle, smart tailoring and workwear, big logos and athleisure twists: fashion brand Pinko is the contemporary label to have on your radar for high quality pieces with enduring appeal.

Reading now

Popular fashion stories