If you're looking to discover and support more black owned fashion brands, then you'll be pleased to hear that, as with most things, there's an app for that.
Introducing Blaqbase, which was created by Benedicta Banga, who grew frustrated when she couldn't find businesswomen that could inspire herself and others.
She said, 'It all started because I was in search of career role models at my next level and above. I wanted to showcase great things black women were doing and have one place to inspire other black women.'
Benedicta also found that she couldn't find beauty salons that were local to her, 'The second thing was my experience of shopping for simple things like makeup or haircare local to me. It was hit and miss whether my local department stores had any makeup for my skin colour and you definitely couldn’t get haircare products, I had to drive miles. This was both frustrating and inconvenient.'
Then there was the fact that black owned businesses were least likely to be invested in, therefore not as visible in searches so harder to discover.
So Blaqbase was born, a shopping app that helps you shop high quality and premium brands created by black women.
These include beauty products (including Elenge, Flora and Curl and Hay London), clothing and accessories (such as We Are Kin and Relic), aggregated from multiple brands, which you can buy in one place using the single checkout, plus most of them deliver worldwide.
There is also a community feature, which allows customers, brands and creatives to connect with each other.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
Taylor Swift reveals when she actually started dating Travis Kelce - and why she's refusing to hide their relationship
She's opening up about it *all*
By Jadie Troy-Pryde
Forget the South of France in summer, winter’s the time to go
By Penny Goldstone
The biggest dating trends for 2024 might just get you back on the apps
Feeling jaded by modern dating? Take a look at this
By Lauren Hughes