Zendaya knows an iconic accessory when she sees it

Louis Vuitton’s ‘Diane’ bag is proof that archival styles are having a comeback

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LONDON, ENGLAND - JULY 13: Zendaya, wearing Ralph Lauren,, wearing Ralph Lauren, court-side of Centre court on day thirteen of the Wimbledon Tennis Championships at the All England Lawn Tennis and Croquet Club on July 13, 2024 in London, England. (Photo by Karwai Tang/WireImage)
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Zendaya is on a fashion homerun. To mix sporting references, she won the style stakes at Wimbledon, and it might have been Diane which swung it for her.

Fear not, Law Roach isn’t out of a job; Diane is the Louis Vuitton shoulder bag that Zendaya has been styling on repeat. The monogrammed bag is a re-edition of the ’90s original, and it has become a firm favourite of the actor, who is also an ambassador for the heritage French house.

’90s and ’00s accessories are having a moment. Coach’s Stuart Vever cannily introduced the new Bella Hadid-approved Brooklyn bag, and fans have been quick to point out its vintage-style credentials. Although the bag is actually a new design, which debuted on the brand’s Fall ’24 show, Vever nodded to the archival influence, saying the oversized ‘hobo’ style shopper is a “playful spin on legacy silhouettes.”

The iconic Balenciaga Le City bag is also back. As if we needed further proof that we’re in the midst of a nineties and noughties revival, the campaign, launched earlier this month, was fronted by perennial It Girl Kate Moss.

But back to Diane. Zendaya’s favourite arm candy (if we’re taking things back, then ‘arm candy’ is ripe for a resurgence, too. I’m sorry, I don’t make the rules) is characterised by its boxy silhouette and LV Damier monogram, which has been patterning the house’s luxury leather goods since 1896, making it one of the world’s oldest and most instantly recognisable logos.

The signature shoulder bag was the brainchild of Marc Jacobs back when he was at the helm from 1997 to 2014. The New York designer remains one of fashion’s most cherished creatives, and Marc Jacobs-era Louis Vuitton has its own cult following. Designs during Jacobs’ tenure, such as the iconic Stephen Sprouse Graffiti bags, are among the most popular designs on vintage and fashion resale sites.

So, essentially, Zendaya—who is already somewhat of a fashion archivist—is carrying around a piece of fashion history as the reimagined classic stays fairly true to the original, save for the addition of a branded guitar strap.

Arm candy, indeed.

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Mischa Anouk Smith
Mischa Anouk Smith
News and Features Editor

Mischa Anouk Smith is the News and Features Editor of Marie Claire UK, commissioning and writing in-depth features on culture, politics, and issues that shape women’s lives. Her work blends sharp cultural insight with rigorous reporting, from pop culture and technology to fertility, work, and relationships. Mischa’s investigations have earned awards and led to appearances on BBC Politics Live and Woman’s Hour. For her investigation into rape culture in primary schools, she was shortlisted for an End Violence Against Women award. She previously wrote for Refinery29, Stylist, Dazed, and Far Out.