Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Life
    2. Money and Work

    What this trailblazing tech entrepreneur wants you to know about AI

    Kate McCusker's avatar
    By Kate McCusker
    Published 12 February 2021 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    what Tabitha Goldstaub wants you to know about AI
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Join Marie Claire and Entrepreneur First on Friday 12th Feb at 1pm for a special STEM panel in light of National Women and Girls in Science day. Editor in Chief of Marie Claire, Andrea Thompson, and Co-founder of Entrepreneur First, Alice Bentinck, speak to a host of successful female founders who are making waves across their industries.

    REGISTER HERE

    It’s Women in Tech week at Marie Claire. In honour of International Day of Women and Girls in Science, we're spotlighting the female trailblazers changing the face of the tech industry. Next up is Tabitha Goldstaub: tech entrepreneur, innovator and author of a brilliant book debunking AI for girls. Here, she talks harnessing AI for a better world and getting more women and girls into tech. 

    Tabitha Goldstaub knows a thing or two about AI. As a serial tech entrepreneur – most recently as the co-founder of CognitionX, an AI Advice Platform connecting organisations with a network of experts – chair of the UK government's AI Council, former Marie Claire Future Shaper and now author, Goldstaub has cemented herself as the UK's leading voice in campaigning for gender diversity in AI development.

    Following a degree in advertising, she kicked off her career at London-based content studio T5m, where she worked as a video syndication director before leaving to co-found Rightster in 2011. An online video distribution and marketing network, among its innovations Rightster pioneered the live streaming of London Fashion Week. (So in a way, we've Goldstaub to thank for this year's shows getting the virtual go-ahead.)

    You may like
    • A woman stretching, dry brushing, and taking supplements at home Meet the AI Wellness Influencers Making Dubious Health Claims—and What Their Boom Means for Women’s Health
    • Parched earth, a woman drinking water and London’s skyline illustrate drought and growing concerns around AI water use. I Investigated the Hidden Cost of AI. One Data Centre Can Use as Much Water as 10,000 People
    • Vogue World Robots AI Is Shaping the Future of Fashion—Can Creative Thought Survive?

    Tabitha Goldstaub AI

    AI innovator Tabitha Goldstaub. (Photograph: Mollie Rose)

    Goldstaub co-founded CognitionX in 2015 with Charlie Muirhead in order to demystify the $27.23 billion (and counting) industry. And now, she's debunking Artificial Intelligence for young women, too, thanks to her A–Z manual How To Talk To Robots: a Girls' Guide to a Future Dominated by AI.

    As we bring an inspiring week of interviews with female STEM leaders from across the globe to a close, we caught up with Tabitha to talk harnessing AI to tackle climate change, and robots taking hold of our jobs.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Over to Tabitha...

    How To Talk To Robots: a Girls' Guide to a Future Dominated by AI by Tabitha Goldstaub – £12.99 | Waterstones

    How To Talk To Robots: a Girls' Guide to a Future Dominated by AI by Tabitha Goldstaub – £12.99 | Waterstones

    View Deal

    How AI is impacting the world we live in: from education to climate change

    'I believe that Artificial Intelligence has the potential to improve human quality of life significantly. From healthcare and education, to revolutionising the world of work, to helping address the climate crisis. If governed and developed ethically, the potential rewards of AI are endless.

    For me personally, someone who lives with Dyslexia, I value the AI tools that help me with my spelling and grammar day-to-day. It’s exciting to see the AI we are now seeing in schools that’s able to support teachers to personalise how children are taught. The tools are able to build on existing digital resources and identify strengths and concerns to create unique experiences – which I believe will really help children like me who struggled to learn the conventional way.

    What to read next
    • Eva Omaghomi After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
    • Female athletes crossing the finish line at a track and field event Why We Should Care About Sexualisation in Women's Sport—and How It’s Bigger Than Sydney Sweeney
    • Entrepreneur Krissy Cela at a school giving a Project Power workshop, encouraging young girls into movement Krissy Cela Wants Every Girl to Feel Strong. Here's Where That Starts

    Equally exciting much further afield is the potential AI has to help us in the battle against the climate crisis. AI can create models and projections about weather, help us identify methods for reducing CO2 emissions, manage energy demand, help us track forest fires and food waste, and so much more. When facing a challenge as great as global warming and achieving net zero, we need the extra muscle that AI affords the scientists.

    How is AI changing the world of work?

    Artificial Intelligence is already affecting our jobs. So many tools that we use such as calendar managing apps, autocorrect and email tools all use AI to help manage our working lives.

    In the future AI will only become more prevalent. One exciting impact AI could have is revolutionising our to do lists so we can skip all the boring stuff! AI will speed up the mundane tasks that take up so much of our time, whether it be marking for teachers, or replying to the onslaught of emails that we all deal with on a daily basis. This will allow people to spend more time on tasks requiring creativity, innovation, problem solving, caring and rest too. AI will also be able to take over many of the jobs that are too dangerous for humans, such as shutting down a leaky nuclear reactor, cleaning sewers or defusing faulty electronics.

    Equally, there may be some slightly more daunting changes on the horizon for AI and the world of work. While Artificial Intelligence won’t be the cause of job losses, there is certainly a risk that an AI is programmed to do something beneficial such as automate a part of someone’s job and cause them to risk losing it all together. What concerns me the most is that statistically there is an 11% risk of women losing their jobs versus a 9% risk for men. This is why I wrote How To Talk To Robots: a Girls Guide to a Future Dominated by AI to arm women with the confidence I hope will lead to a better understanding of AI and give people a head start to ensure AI works for them, not they for it!

    How do we make tech more appealing to women?

    We need to continue the dialogue about the necessity of having women in technical roles, and ensure that the companies building the next generation of software, hardware and AI both hire for and include diversity at all levels of the engineering team, and ensure they enable a safe space for women to thrive.

    Secondly, we need to carefully address the strong narrative in schools and wider society that tech is for men. I love that Marie Claire is having a Tech Week as it shows that women who enjoy beauty, fashion and tech can co-exist. All media has a role to play in helping young women feel supported, inspired and encouraged into tech.

    Finally we need to acknowledge that tech is not just about techies. In order to build Artificial Intelligence we need more than just the engineers. Good tools need every background and interest, they need artists, designers, historians, philosophers, writers and many more to be a part of the development. Now is really the time to get involved. Think about how AI is affecting your work and find a way to get closer to the action - the team building the tech needs you more than you need them.'

    Kate McCusker
    Kate McCusker
    Social Links Navigation

    Kate McCusker is a freelance writer at Marie Claire UK, having joined the team in 2019. She studied fashion journalism at Central Saint Martins, and her byline has also appeared in Dezeen, British Vogue, The Times and woman&home. In no particular order, her big loves are: design, good fiction, bad reality shows and the risible interiors of celebrity houses.


    Read more
    A woman stretching, dry brushing, and taking supplements at home
    Wellbeing Meet the AI Wellness Influencers Making Dubious Health Claims—and What Their Boom Means for Women’s Health
    Parched earth, a woman drinking water and London’s skyline illustrate drought and growing concerns around AI water use.
    Life I Investigated the Hidden Cost of AI. One Data Centre Can Use as Much Water as 10,000 People
     
     
    Vogue World Robots
    Fashion AI Is Shaping the Future of Fashion—Can Creative Thought Survive?
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
     
     
    Latest in Money and Work
    Woman organizing documents in cluttered office workspace
    Money and Work Why Are Successful Women Staying in Jobs That Make Us Miserable?
    Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS
    Money and Work The Gambling Industry's Newest Bet? Women
     
     
    Well-dressed businesswoman walking on the street of Manhattan, New York and talking on the phone while heading to work during one autumn day.
    Money and Work Is Gen Z Really Lazy at Work, or Just Done with Burnout Culture?
    Milan, Italy - 20 February 2020: Stylish persons are posing for photographers before Max Mara fashion show on Milan Woman's Fashion Week F/W2020-2021, street style - stock photo
    Money and Work Women Are Delaying This Financial Step, But It Could Be Easier Than You Think.
     
     
    Latest in Features
    Are electric toothbrushes worth it?
    Beauty Is a £300 Electric Toothbrush Really Better Than a £30 One? We Asked Leading Dentists to Weigh In
    Actress Emilia Clarke
    Culture The Anti-Maxxing Issue: Featuring Emilia Clarke, Signature Scents, Practical Styling Tips and So Much More
     
     
    The best things to do this October
    Food and Drink The Agenda: Your October Just Got More Interesting
    A female worker in a garment factory in Dhakha, Bangladesh.
    Fashion The Human Cost Of Fashion’s Heat Crisis: “It Feels Like Being Locked Inside A Pressure Cooker At High Flame”
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.