With the announcement of lockdown 3.0 until at least mid-February, it comes as no surprise that London Fashion Week will be digital only this season, having had a mix of both physical and virtual shows in September.
The BFC confirmed that it will run from Friday 19th to Tuesday 23rd 2021 and will be able to go ahead as digital-only event. It will still be possible to film and photograph shows, presentations and installations, however they should not take place with an invited audience.
Caroline Rush, BFC Chief Executive commented, ‘The BFC continues to ask Government to engage in support of the fashion industry. One of the main active requests is to allow key creative and model talent to travel to and from the UK with a phased introduction of quarantine exemptions for the fashion industry, in order to carry out essential business, to protect the competitiveness of the British fashion industry.
This further lockdown is incredibly challenging for businesses, freelancers and individuals. Our industry is one of amazing creativity and this is more true in the UK than any other country. The majority of businesses and individuals we work with are independent businesses and creatives who contribute significantly to the cultural and creative reputation of our country. We will continue to push for support and champion our extraordinary businesses to global audiences. Despite all the challenges the last few years have brought, I truly believe that the creativity, agility and business savvy of our sector will prevail and the societal conscious of our British businesses and fashion workforce will see us re-calibrate to not only be strong creatively but strong sustainably too.’
Designers expected to have digital presentation on the London Fashion Week site – which will be open to all – include Burberry, Halpern, Temperley, Richard Malone, Emilia Wickstead, Erdem and Victoria Beckham.