Adele set to sell luggage and lingerie as part of her brand

Adele branding — (Image credit: Gareth Cattermole/Getty Images for Adele)

Are we about to see Adele selling branded lingerie, jewellery and perfume? According to new reports, we could be.

The iconic singer could possibly follow in the footsteps of other celebrities, such as Rhianna and Victoria Beckham, and release her own line of products – which could also include clothing and perfume.

The Rolling in Deep singer, who has just started her Vegas residency, already has a net worth of $190m but could be set to bump that up a few figures with Adele-inspired merchandise.

According to The Sun the singer filed a trademark to sell Adele-branded goods in the US, meaning her fans could get a slice of her, especially if she decides to recreate some of her favourite perfume, clothing and jewellery.

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A music industry source told the publication: “This venture could see her selling a wide range of items — particularly in the lucrative American market where she is huge.

“It shows that as well as being a great singer-songwriter, Adele is a canny businesswoman.”

Her company also has the right to sell clothing and other merchandise including backpacks, wallets, headgear and watches. From Armani to Valentino, fans will be excited if she decides to recreate some of her well-known fashion looks from the red carpets.

Talking about her style, she previously said: "I have insecurities, of course, but I don't hang out with anyone who points them out."

The singer, who officially started her Vegas residency at the Colosseum at Caesars Palace last month after an 8-month delay, will perform every weekend until March 2023.

Last month, she revealed how emotional the run-up to the show was via Instagram, writing: "I’m feeling all sorts as I write this. I’m highly emotional, and incredibly nervous but can’t sit still because I’m so excited.

“I always get scared before shows, and I take it as a good sign because it means I care and means I just want to do a good job.

“But it’s safe to say I’ve never been more nervous before a show in my career, but at the same time, I wish today was tomorrow! I can’t wait to see you out there x.”

Will you be stocking up on Adele merch?

Sarah is a freelance journalist - writing about the royals and celebrities for Marie Claire, fitness for Women's Health and Tech Radar and travel for the Evening Standard and Woman & Home. She covers a variety of other subjects too and loves interviewing leaders and innovators in the beauty, travel and wellness worlds for numerous UK and overseas publications. Sarah can normally be found trying out the latest fitness class or on a plane to an exotic destination - and of course, writing about them.