It's time to stock up
Strobing, contouring, highlighting, glitter liner... Beauty trends truly are the gift that keeps on giving. So what's forecast to be the biggest beauty trend this year, we hear you ask?
According to a new report from the guys at Google, masking is already the most searched beauty trend of 2017.
Not sure what face mask you should be using? Take Powder's quiz to find the perfect mask for you!
When you think about it, it's really no surprise: from the best sheet masks, homemade face masks and even the best hair masks, there's no doubt that masking has dominated the world of beauty for the last couple of years.
There's no reason to find your favourite face mask and stick to it. Multi-masking, the art of applying different masks to your face depending on its differing skin concerns, is a particularly popular masking method that gained huge popularity in 2016. It allows you to treat the different areas of your face, for example, an oily forehead needs different treatment to a dry A-zone.
So if you want supermodel skin, the answer is in your packet or pot of face mask.
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Lucy is a freelance beauty editor and contributor at Marie Claire, and has written for titles including Glamour, Refinery29, Popsugar, woman&home and more. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results, and when she’s not got beauty on the brain you’ll find her reading or hanging out with dogs.
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