So what's in the new Lush egg foundation?

It's not as scary as it sounds...

Words by Katherine Benson 

 You can now get your best foundation match with the latest environmentally friendly, vegan foundation sticks from Lush.

The new ‘egg’ foundation – The Slap Stick - is the latest beauty trial to come to Lush. But don’t worry, the egg-shape is purely aesthetical as the product is 100% vegan!

The Slap Stick is cruelty-free, packaged in wax instead of harmful plastic and comes with its own recyclable cardboard box that can be re-sealed to protect your product in-between uses.

Following in the steps of Fenty Beauty, Lush is expanding the variety of inclusive beauty products. The Slap Stick will come in forty different shades – including warm, cool and neutral undertones. Each ’egg’ is also packed with a combination of skin loving ingredients - amazingly 45% Indonesian coconut oil, and Moroccan argan oil to provide glowing moisture that blends effortlessly.

The handy solid ‘egg’ form means a little goes a long way. It can be built up for your desired coverage. Or, for a lighter feel it can be applied with sponges or fingers for any blemishes. The ingredients are rich but the result isn’t heavy, making it perfect for every day use.

But the best part is that Lush is giving 10% of its profits from the coconut oil to funding literary classes and a dentist on the island of Nias in Indonesia. The argan oil it uses is also harvested by a women's co-operative in Morocco. So you can apply your makeup guilt free!

Rowena Bird, Lush Co-founder and product inventor, explained the motivations for this environmentally friendly product, 'Making foundation, a staple in many people's daily routine, solid, is a major leap forward to reducing plastic packaging without compromising on quality or effect'.

The sticks are set to launch on June 29, but you’ll need to grab them quick! The range will only be available to purchase online in the space of a one-month bracket at £16.95.

Be right back - off to form an orderly queue.