Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Beauty
    2. Hair

    If the brunette tones in your hair are looking dull, these blue shampoos will help

    Move over purple shampoo

    Lucy Abbersteen's avatar
    By Lucy Abbersteen Contributions by Dionne Brighton
    Published 14 April 2023 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Woman with windswept brunette hair using the best blue shampoo for brunette hair
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Brunette and haven't heard of using blue shampoo before? Me neither, until I found out it's about time we brunette ladies took note. Using the best blue shampoo can help you get the most out of your dyed or natural colour when washing. (Did you know there's a way to properly wash your hair?!) Yes, really. Although definitely the lesser well known of the two, blue shampoo is to brunette hair what the best purple shampoo is to cool-girl blonde.

    Most people associate brassiness or unwanted warm tones with bottle blondes. But the truth is that brunettes may experience some unwanted orange or reddish hues when a cool brown is preferable. Intrigued? Keep scrolling for everything you need to know on how blue shampoo works, and the best blue shampoo on the market right now. 

    Why do brunettes need blue shampoo?

    Left the salon with a fresh gloss, feeling fabulous, for the copper you were trying to shake start coming through after a few weeks? A good blue shampoo may be the hair saviour you're looking for. 

    "Although it appears not to be as widely known, brunettes also find that they are left with unwanted brassy tones coming through if they lighten their hair and/or have balayage," says legendary hairdresser and colourist Josh Wood. 

    Thought it was only bleach blondes that had this issue? Think again. "This can happen as a result of the sun, product they may use and pollution. Meanwhile brunettes with virgin hair will often find that they have unwanted warmer tones too."

    You may like
    • selection of the best pre-shampoo treatments tested by Marie Claire UK If Your Hair Still Feels Lacklustre No Matter What You Try, a Pre-Shampoo Treatment Could Be What’s Missing
    • best hair repair masks tested by Marie Claire UK My Hair Is Dry and Lacklustre After Summer—Of All the Repair Masks I’ve Tried, These Are the Ones I Recommend
    • Beauty editor Nessa Humayun tests water bronzers for a natural glow Water-Based Bronzers Gave Me the Glow That Cream and Powder Never Could—Here's the One I Can't Stop Using

    Brunette hair has more melanin than blonde strands, when it's lightened (in the salon or by the sun) the pigment is removed, resulting in a warmer or copper tone. Which may be perfect for the summer months but if copper isn't what you are going for, then a blue shampoo may be your answer. 

    Of course, a toner can help with this, but pigments from the toner fade over time too which can leave your locks with a brassy undertone. That's where blue shampoo comes in...

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    What is blue shampoo?

    The term blue shampoo is pretty self-explanatory—the shampoo formula is enriched with blue pigments that infuse into the hair. Won't that turn my hair blue, we hear you ask? Not quite, as the process is a little bit more scientific than that.

    How does blue shampoo for brown hair work?

    If you think about the colour wheel, blue is opposite orange and therefore has the ability to 'cool down' these tones in your hair. The blue works to counteract the orange or coppery tones.

     "Blue shampoo is a neutralising shampoo that will reduce and neutralise orange and brassy tones in the hair," Josh explains. "Redken Brownlights Shampoo is a great way to tone your hair; the blue pigments work quickly and give incredible, cool results."

    What to read next
    • Low contrast brows As a Brunette, I Was Scared to Try the 'Low-Contrast Brow' Trend—My Features Have Never Looked More Defined
    • Blonzer review I Wore “Blonzer” Once and Everyone Asked Where I’d Been on Holiday
    • brunette woman with bouncy blow dry The 11 Best Hair Dryers of 2026 for Every Hair Type—Tried and Tested by Our Beauty Team

    blue shampoo

    (Image credit: Getty Images)

    How to use blue shampoo?

    Leave your formula on the hair for a few minutes to really get the most out of those blue pigments, and most formulas advise using gloves so as not to stain your hands blue.

    Emilie Venturini, Artistic Colourist at Gielly Green shares her expert advice on how to get the most out of your new blue shampoo. "I would say use blue shampoo no more than once a week focusing on the scalp but ensuring you are working through the ends to evenly distribute the tone." She explains. "You should see results from the first use however the blue tone does build up in the hair shaft so the more you use it the less orange/ red tones you will see in the hair."

    Ready to take away that brassiness from your brown hair? Shop some of the best blue shampoo formulas on the market right now in our round-up below.

    6 of the best blue shampoo formulas for brunettes 

    1. Redken Color Extend Brownlights Shampoo

    Redken blue shampoo: best blue shampoo

    (Image credit: Redken)

    Redken Color Extend Brownlights Shampoo

    Best for blue shampoo for babylights
    Average Amazon review:
    ☆☆☆☆☆
    Today's Best Deals
    £19 at Sephora

    Reasons to buy

    +
    Works on both natural and dyed brunette hair
    +
    Strengthening and pH balancing 

    Reasons to avoid

    -
    Need to use gloves when using (means it is a strong blue that works)

    Redken wowed us with the results of their Blondage range, now they're doing the same for brunettes. Brownlights Ultra Blue Shampoo really gets to work on those yellow or orange hues to revitalise your colour. For best results, use gloves when applying and leave on your hair for 3-5 minutes.

    2. Fudge Professional Cool Brunette Blue Toning Shampoo

    Fudge blue shampoo: best blue shampoo

    (Image credit: Fudge)

    Fudge Professional Cool Brunette Blue Toning Shampoo

    Best for affordable blue shampoo
    Today's Best Deals
    £14 at Lookfantastic

    Reasons to buy

    +
    Repairing Opti-PLEX™ technology infused in the formula 
    +
    FragranceFuse™ technology creates a long lasting scent (delightful smelling strands only)

    Reasons to avoid

    -
    They don't advise using gloves, but I would

    One of the more affordable options on our list, Fudge's shampoo promises to colour correct those orange and red hues along with their repairing 'opti-plex' technolgoy to support your hair's health.

    3. Aveda Blue Malva Colour Enhancing Shampoo

    Aveda blue shampoo

    (Image credit: Aveda)

    Aveda Blue Malva Colour Enhancing Shampoo

    Best for blue shampoo for any tone
    Today's Best Deals
    £54 at Sephora

    Reasons to buy

    +
    Works on both brunette and blonde hair
    +
    Brightens grey hair
    +
    Has countless rave reviews

    Reasons to avoid

    -
    One of the more expensive options

    This is suitable for any hair colour that's prone to a little brassiness, be it blonde or brunette, so it's a good all-rounder. As the name suggests, it's blended with sustainably-gathered blue malva, which helps to balance your hair and scalp. Bonus: it'll also add a silvery brightness to grey hair, too.

    4. John Frieda Blue Crush Intensive Blue Shampoo 

    John Frieda Blue Crush Blue Shampoo

    (Image credit: John Frieda)

    John Frieda Blue Crush Intensive Blue Shampoo

    Best for blue shampoo for instant results
    Today's Best Deals
    £7 at Boots

    Reasons to buy

    +
    Removes brassiness in one wash
    +
    Can use daily 

    Reasons to avoid

    -
    May take a little longer to work (option to leave it on for five minutes for super brassy hair)

    The crushed blue pigments are said to get rid of brassiness in just one wash. The combination of blue, purple and teal banishes copper tones. Leave for a few minutes before rinsing. There is the option of leaving it on for five minutes if your strands are particularly brassy. Just remember to wash your hands after and follow with the John Frieda blue conditioner. 

    5. Charles Worthington ColourPlex Toning Blue Shampoo

    best blue shampoo

    (Image credit: Boots)

    Charles Worthington ColourPlex Toning Blue Shampoo

    Best for strengthening blue shampoo
    Today's Best Deals
    £9 at Boots

    Reasons to buy

    +
    Repairs colour damaged hair 
    +
    Reduces breakage 

    Reasons to avoid

    -
    No matching conditioner 

    Enriched with blueberry, this blue shampoo works instantly to banish red tones, creating deeper brunette locks and extra shine. The best part? It helps repair colour damage at the same time and is said to reduce breakage by 90%. 

    6. Matrix Total Results Brass Off Brunette Neutralising Blue Shampoo

    blue shampoo

    (Image credit: Boots)

    Matrix Total Results Brass Off Brunette Neutralising Blue Shampoo

    Best for blue shampoo for dyed brunette hair
    Today's Best Deals
    £15 at Lookfantastic

    Reasons to buy

    +
    Works best on lightened brunette hair
    +
    Reduces brassy tones

    Reasons to avoid

    -
    Advice is to wait two to three weeks after your salon appointment to start using

    7. Color Wow Color Control Toning and Styling Foam

    Color Wow Color Control Toning and Styling Foam

    (Image credit: Boots)

    Color Wow Color Control Toning and Styling Foam

    Best for dry hair
    Today's Best Deals
    £20 at Lookfantastic

    Reasons to buy

    +
    Instant results 
    +
    Can be used as a styling cream on dry hair

    Reasons to avoid

    -
    It's a styling foam not a shampoo 

    Okay, so it's technically not a blue shampoo but its main aim is to counteract brassy and red tones—so the end result is the same. The formula adds depth to your colour while making styling easier too. It can be used on damp or dry hair, whenever your strands need some love.

    Lucy Abbersteen
    Lucy Abbersteen
    Social Links Navigation
    Beauty Contributor

    Lucy is a freelance beauty editor and contributor at Marie Claire, and has also written for titles including Cosmopolitan, Refinery29, Glamour and woman&home. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results. When she’s not got beauty on the brain you’ll probably find her reading or Netflix-ing.

    With contributions from
    • Dionne Brighton Social Media Editor
    Read more
    selection of the best pre-shampoo treatments tested by Marie Claire UK
    Hair If Your Hair Still Feels Lacklustre No Matter What You Try, a Pre-Shampoo Treatment Could Be What’s Missing
    best hair repair masks tested by Marie Claire UK
    Hair My Hair Is Dry and Lacklustre After Summer—Of All the Repair Masks I’ve Tried, These Are the Ones I Recommend
     
     
    Beauty editor Nessa Humayun tests water bronzers for a natural glow
    Make Up Water-Based Bronzers Gave Me the Glow That Cream and Powder Never Could—Here's the One I Can't Stop Using
    Low contrast brows
    Make Up As a Brunette, I Was Scared to Try the 'Low-Contrast Brow' Trend—My Features Have Never Looked More Defined
     
     
    Latest in Hair
    Charlotte Mensah Afro Hair
    Hair Charlotte Mensah Has Spent 40 Years Changing the Conversation Around Afro Hair—Now, Her Legacy Is Going on Display
    Ata-Owaji Victor on Black Hair
    Hair My Black Hair Doesn’t Need to Be a Political Manifesto—Why I’m Opting Out of the Trauma-or-Triumph Narrative
     
     
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
    Heatwave hair loss and seasonal hair shedding
    Hair Heatwave Hair Shedding Is Real—Here’s How a Dermatologist Recommends Protecting Your Hair and Scalp
     
     
    Latest in Features
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
    A woman stretching, dry brushing, and taking supplements at home
    Wellbeing Meet the AI Wellness Influencers Making Dubious Health Claims—and What Their Boom Means for Women’s Health
     
     
    Fenty Beauty Pro Filtr Fluid Flex Foundation Review
    Make Up Fenty Beauty Just Replaced Its Most Iconic Foundation—3 Editors Put Its “Flexible” Full Coverage to the Test
    Ata-Owaji Victor reviews Clinique Black Honey Collection
    Make Up Clinique Just Turned Viral Black Honey Lipstick Into a Full Collection—I've Tried Them All, and I Have Thoughts
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.