I'm a bit in love with this influencer-approved holiday brand

(Image credit: Will Goldstone)
Penny Goldstone
By Penny Goldstone
published

These days, with the thousands of fashion influencers posting #ootd holiday posts on Instagram, the pressure is on to curate the perfect vacay capsule wardrobe, so I'm constantly trawling the 'gram to find new, niche brands that not everyone is wearing (yet).

One such digital journey took me to DONNI, a brand that I spotted on one of my fave fashion bloggers, Lucy William - who also happens to travel a lot, so I knew I could trust her to come up with the goods.

If you're not familiar with the LA-based brand, it serves up serious Hamptons vibes.

Think essentials that you can wear several different ways. So you'll have a headscarf that you can wear as a bandeau top, a sarong than can be worn as a cover-up, and a dress with straps that can be changed around.

A photo posted by on

A photo posted by on

A photo posted by on

A photo posted by on

Shop my top picks below:

Shop now: Blossom Tube for around £73 from DONNI

Shop now: Babe top for around £60 from DONNI

Shop now: Bloom shorts for around £87 from DONNI

They're also known for their scrunchies with bow details which are constantly selling out, and their bandeau tops which you can layer over t-shirts for a day in the city.

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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