Check out Calvin Klein’s new watches + jewellery campaign

Minimalism has never been so sexy

Looking for ideas to shake up your watch and jewellery game? You’re in luck, because Calvin Klein’s Watches + Jewellery campaign has just launched, and it’s pretty epic.

Shot in Miami by photographer Willy Vanderperre, in collaboration with stylist Olivier Rizzo and still-life photographer Carl Kleiner, the vibrant new campaign revolves around the concept of youth and highlights the spirit of America.

It also features a dynamic cast of models, each hand-picked by Calvin Klein Chief Creative Officer, Raf Simons, no less.

Why the concept of youth? Because according to Raf Simons, it’s ‘the most powerful word in terms of expressing freedom, dynamism and creativity’.

As for the collection itself, it’s minimalism at its best. Highlights include the elegant dainty watch and the revisited classic Calvin Klein minimal unisex style.

Pair your jewellery with a crisp white shirt and washed denim for ultimate cool girl points.