This is lovely.
The royal family is undoubtedly the most talked-about family in the world, with the Mountbatten-Windsors never failing to make viral news.
This past year, it has been all about Princess Eugenie, who announced to the world this month that she and her husband Jack Brooksbank had welcomed a baby, and being millennials, they did it with an Instagram post.
It came as a surprise to no one therefore that Princess Eugenie also released her son's first official portraits in a similarly millennial way, posting a photograph of herself and Jack with their newborn to Instagram, and announcing his name themselves.
'We wanted to introduce you to August Philip Hawke Brooksbank,' captioned the Instagram post. 'Thank you for so many wonderful messages. Our hearts are full of love for this little human, words can't express. We are excited to be able to share these photos with you. ' '[Photo taken] by our wonderful midwife. Thank you to the wonderful essential workers including our midwife who came to discharge our boy.'
The photo unsurprisingly went viral, raking in nearly half a million likes already.
Royal family members have been celebrating alongside them, with Prince William and Kate Middleton being among the first to hit the like button, showing their excitement. Prince Harry and Meghan Markle have also reportedly been in touch with the new parents and the Queen released a statement on behalf of the family to say that they were 'delighted with the news'.
Congratulations to Princess Eugenie and Jack Brooksbank!
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. She has worked at Marie Claire UK for seven years, rising from intern to Features Editor and is now the most published Marie Claire writer of all time. She was made a 30 under 30 award-winner last year and named a rising star in journalism by the Professional Publishers Association.
How to get Girls Aloud tickets as the band promises a 'magic' reunion tour
The Girls Aloud tour is happening!
By Lauren Hughes
Timothée Chalamet silences early criticism for Wonka with glowing first reviews
His performance has been called 'exceptional'
By Lauren Hughes
Jennifer Aniston makes an emotional plea for fans to honour Matthew Perry's memory
"He would have been grateful for the love."
By Jadie Troy-Pryde