Vivienne’s Creatives is the latest collaboration from Vivienne Westwood

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  • The Queen of punk gathers six conceptual artists and activists to join her A/W 18 Army of Freedom Fighters, to reinterpret the themes of her collection.

    Words by Henrik Lischke

    No Matter her age, Vivienne Westwood (aka the Queen of Punk) keeps on fighting for what’s closest to her heart: political freedom, the environment, ethical fashion – short, everything that seems to rule the news. And whether this means posing as Margaret Thatcher, protesting at the Paralympics or delivering a Christmas present to David Cameron, the grand dame of fashion is not shy of creating a ripple.

    So, it comes as no surprise that for her A/W 18 collection, she’s chosen six young conceptual artists and activists to join her in her resistance of Army of Freedom Fighters and to reinterpret the themes of her current collection for her digital platforms. From October 8th the end of the week, each artist will be dedicated a day across Instagram

    Here’s everything  you need to know about their projects:

    Day 1: Emma Breschi ‘The Kissing Booth’

    “A series of imagery, celebrating the one thing that seems to connect us all in this crazy post Brexit Trump world…something so powerful and yet simple…a kiss. And with this kiss, we hope that love will conquer all.”- Emma Breschi


    Day 2: Jesus Diaz ‘What a mystery! Where is the lost jewel?’

    Vivienne westwood viviennes collective Jesus day 2

    “What a mystery! Where is the lost jewel? Is the last story created by artist Jesús Díaz where punk reborn taking London´s street as form of rebellion in a crazy psychedelic adventure to save humanity from chaos.”-Jesus Diaz


    Day 3: Joe Sweeney ‘Eggs is Eggs’

    “My three 1-minute videos reflect my work as an artist, taking a sardonic look at domestic consumption and consumerism and relentless regeneration. The snapshot style of the project emphases the ‘fleetingness’ of modern life and the abundance of ephemera that viewpoint leaves behind.” – Joe Sweeney


    Day 4: Party Time!

    Day four is less about one artist but about them as a collective celebrating Vivienne’s Creatives in her store. Because what would a good protest be without a little party?


    Day 5: Orla Carolin ‘Buy Less, Choose Well, Make it Last (A Love Story)’

    “A couple enjoy the sun, tend to their plants and hang up the laundry. They aim to contribute to making the planet healthier together through everyday living and by following Westwood’s ethos; ‘choose well, buy less, make it last’. Each scene corresponds to each part of the ethos, providing a romantic subtext.”- Orla Carolin


    Day 6: Johan Zoo ‘Fanzine Riot 667’

    “I wanted to create a fun and chaotic fanzine and put forward my point of view on prime contemporary issues such as the plastic contamination and our current need to go green.

    As more evidence of global warming and man-made climate change are presented, my belief that we need to stop using plastics to avoid further unnecessary contamination of our planet becomes stronger and stronger. I have created an environmentally conscientious family who are active in this fight. Their approach steams from a punkcore perspective to combat a world that is increasingly more controlling and surveyed. In previous times of social re-evaluation, this DIY format has proven to be an effective way of communication between various subcultures who rebel against the norms of mainstream society, and so we need to revive it. ‘Don’t be satisfied with what we write. Go out and start your own fanzine’.- Sniffin Glue (1976)”

    -Johan Zoo


    Day 7: Josh Quinton ‘Josh Quinton’s Mood Medicine’

    Josh Quinton’s Mood Medicine, a collaboration between Robert Fox & Josh Quinton, is a series of self-help dance videos. The series is intended to cure your modern day ailments & relieve yourself through the power of movement & DANCE.

    Check out the latest collection of Vivienne Westwood’s bags and accessories here

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