Now you can be a Victoria’s Secret Angel as the American lingerie brand gears up to launch in Britain
Calling all wannabe Angels! It’s time to dust off your wings, as Victoria’s Secret is coming to the UK.
The hugely popular American lingerie brand is set to open two to three stores in London next summer – including a swanky flagship shop on New Bond Street – before considering a rollout across the UK.
The Victoria’s Secret UK expansion was revealed during a webcast yesterday by Martyn R. Redgrave, the executive vice president of the label’s parent company, Limited Brands Inc.
He then told WWD: ‘The mall-based stores will be large box, A-mall-type units with full assortments, but they’re in the UK, not the US, and we have to learn. That’s what we’re looking to do as we expand, in the UK in particular.’
Victoria’s Secret is one of the most popular lingerie brands in the US and always appears at the top of the must-visit shops list when tourists visit the States.
This is largely thanks to its theatrical catwalk shows, where the world’s hottest models – the Angels – strut their stuff in the store’s underwear and huge feathered angel wings.
Miranda Kerr, Rosie Huntington-Whiteley, Heidi Klum, Gisele Bundchen and Adriana Lima are just some of the beauties who have modelled for Victoria’s Secret.