Victoria Beckham is a new favourite to follow in Isabel Marant's H&M footsteps. And it's not completely out of the question...
H&M celebrates the launch of their latest designer collaboration today, as Isabel Marant's debut collection finally goes on sale.
With Marant fresh in everyone's mind, talk has turned to the high street store's next must-see collection.
And the rumours are seriously exciting.
Victoria Beckham's odd are good according to online betting site Paddy Power, as the British designer becomes the fourth favourite to follow in Marant's footsteps.
Given 10/1 odds by the popular site, hopes are high for the former Spice Girl to turn high street designer in the not-to-distant future.
With her eponymous label going from strength to strength this season, VB has made no secret of her focus on e-commerce success. Now with a fully functining website of her own, selling both ready-to-wear and mainline wares, Victoria has announced plans to open her first standalone London store.
Topping the new list with better 5/1 odds is Miuccia Prada, while Balenciaga’s Alexander Wang is up there at 6/1 and Phoebe Philo of Celine edges ahead of VB at 8/1.
Kate Middleton’s decision to wear Erdem earlier this year has also bumped the British-Turkish label up to 20/1.
Kanye West is the surprise contender according to Paddy Power's hot list, alongside Brit model Cara Delevingne and, erm, Simon Cowell. While we can't see Simon commissioning a line of high-waisted trousers just yet, the prospect of Kanye hitting the high street seems completely viable.
World domination is officially in sight for Victoria Beckham, and what better way to seal the deal than with a high street collaboration...
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