EXCLUSIVE: Triumph is taking its supportive role of women quite literally this season. The historic lingerie house has launched a campaign to back female creatives looking to break into business. Roksanda Ilincic tells us why.
Triumph is taking its supportive role of women quite literally this season. The historic lingerie house has launched a campaign to back female creatives looking to break into business.
The campaign, titled ‘Supporting Women in Making’, has seen Triumph reach out to a number of women (dubbed ‘makers’) across a variety of creative disciplines in a celebration of true feminine craftsmanship and expertise. The roster of female ambassadors is impressive – sassy, retro pop siren Paloma Faith, celebrity chef Gizzi Erskine, stylist Grace Woodward and designer Roksanda Ilincic are all getting behind the initiative.
Roksanda – the campaign’s fashion insider – tells us: 'I was inspired to get involved in a campaign that recognises women supporting women. As a female designer in a field perhaps surprisingly dominated by men, this is an area close to my heart and my own experience.
She adds: 'I think it is essential for bigger companies to help start ups. I owe a lot to the BFC and many friends in industry like Lulu Kennedy, for their efforts in consulting and nurturing young designers.'
The group of inspiring celebrities are hosting a multitude of events within 'Maison Triumph', a hot new pop-up space in Seven Dials, London ( the hot-spot to catch all the amazing free events around LFW!), which is open to the public from September, until January 2014. The space includes installations, events, inspirational talks and a series of maker workshops all of which feature our brand ambassadors.
As well as fronting the campaign, the stars will also be acting as mentors to a collection of real women Triumph is championing to help start up and support their businesses. They include an illustrator, a mosaic and multi-media artist, a furniture designer, a jewellery designer and a chocolatier, and all will feature in Maison Triumph until next year.
Sound fabulous? We'll see you there.
Triumph is the official catwalk lingerie supplier for the BFC at LFW. Maison Triumph opens on 12 September 2013 at 57/59 Monmouth St, Seven Dials, London WC2H and runs until the end of December 2013. For further information, visit www.facebook.com/triumphlingerie.
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